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Finally ... A Pure and Perfect Multi-Vitamin for Every Kid
Date:5/27/2008

New Chapter Introduces EveryKid(TM), An Organic First For Children's

Multi-Vitamins

BRATTLEBORO, Vt., May 27 /PRNewswire/ -- While whole food, chemical-free nutrition is ideal to a child's healthy growth and development, parents have had a singular choice with children's multi-vitamins: "food supplements" that consist of chemical vitamin isolates. But today, New Chapter -- the leading producer of organic, whole food complexed vitamins and supplements -- gives parents a welcomed alternative with EveryKid(TM), the first whole food complexed children's multi-vitamin made with organic ingredients.

"All kids need wholesome, safe foods," said Dr. Charles Benbrook, chief scientist at The Organic Center. "Nourishing young, growing bodies with the vitamins, minerals and antioxidants they need each day is equally important."

EveryKid provides the natural nourishment nature intended for children with a safe and delicious whole food complexed multi-vitamin made with organic ingredients. Free from added pesticides, fungicides and herbicides, particularly dangerous to kids' vulnerable systems, EveryKid is natural and nourishing supplemental food that kids can reach for each day.

"Promoting your child's health with real foods and fruits is a fundamental priority for any parent who has embraced organic alternatives in other parts of their life," said Paul Schulick, founder, chairman and chief formulator of New Chapter. "With many kids today consuming more calories but getting less nutrition from them, EveryKid also helps fill critical nutrient gaps in the daily diet."

Organic complexed whole foods deliver the ideal form of essential micronutrients, and EveryKid is the first whole food complexed supplement made just for children. This complex formula of essential vitamins and nutrients, offers bio-available nutrition -- providing nutrients that children's bodies recognize, as food, to help young bodies thrive.

EveryKid is an organic first; a supplement without the aluminum "lake" dyes, artificial preservatives and flavors, or chemical residuals found in many current alternatives. It is also easily digestible, and gentle enough on young tummies to even be taken on an empty stomach.

EveryKid offers children a healthy dose of the natural nutrition they need in a delicious, convenient and portable powder pouch. The fun pouches come in two great-tasting, tongue-tingling, fruit flavors; Amazing Apple and Brilliant Berries. Each flavor is made from an organic blend of fruit and natural flavors without the addition of refined sugars. Recommended for children ages 4+, EveryKid is a blend of pure wholesomeness that can be taken anytime, anywhere, without mixing, messes or cleanup.

"As responsible consumers, we all like to feel that we're making conscious, sustainable choices for our bodies, our families and the environment," said Tom Newmark, CEO of New Chapter. "New Chapter is excited to offer a new choice for children that parents can feel confident delivers nature's natural goodness."

About New Chapter

Located in Brattleboro, Vermont, New Chapter is the supplement industry's first certified organic manufacturer producing vitamins and minerals made with organic ingredients. Founded in 1982, the company currently formulates 96 distinct formulas -- across probiotic nutrients, herbal therapeutics, active organic mushrooms, green superfoods, as well as tonics and topicals -- sold to approximately 4,000 natural health food stores and supplement shops, including Whole Foods and Vitamin Shoppe. In addition to natural health products, New Chapter is committed to supporting and protecting the environment, and the company's Costa Rican farm, Luna Nueva, is a world model for organic sustainable agriculture in the rain forest. For more information on New Chapter, visit http://www.newchapter.com.


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SOURCE New Chapter
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