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Filters Fast Challenges Universities and Colleges to Kick the Bottled Water Habit
Date:5/8/2009

New "Drop the Bottle!" program aims to save the environment while saving students money

CHARLOTTE, N.C., May 8 /PRNewswire/ -- Drinking bottled water isn't just an American obsession, it's a bad habit. And it's one that doesn't just put the consumer at direct risk but threatens the environment as well. Since plastic virtually lasts forever, it's filling up our landfills and oceans, infiltrating major ecosystems, seeping into plants, and being eaten by animals that can't eliminate the toxin. Plastic is a plague on the planet that simply has to stop, which is why Filters Fast (http://www.filtersfast.com), a retailer of air and water filters, is challenging college and university students to kick the habit through its "Drop the Bottle!" program.

"Nationwide, many colleges and municipalities are starting to minimize the use of plastic, and the incentive has been to eliminate waste and prevent the associated health and environmental problems," says Ray Scardigno, president of Filters Fast. "Our Drop the Bottle! program provides an added incentive to stop using plastic bottles and choose filtered tap water instead. It offers discounted products specifically designed to stop the purchase and consumption of bottled water. Since everyone knows bottled water is expensive and that filtered tap water is practically free, this means you save money by not buying water and then save again with our discounted products."

With the Drop the Bottle! program, Filters Fast is giving colleges and universities 10 percent off its product line that provides an alternative to the repeat purchase of plastic bottles. Specifically, the special savings applies to items such as Brita filtration pitchers, faucet filters, reusable and BPA-free plastic bottles, and glass decanters. Virtually anything that could sway a student from purchasing bottled water is now on sale through Drop the B
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