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Fighting Multiple Sclerosis One Shirt at a Time
Date:7/1/2009

Simply Shirts Launches Designer Line to Benefit MS Foundation

Denver, CO (PRWEB) July 1, 2009 -- The Multiple Sclerosis Foundation has a new ally in its fight against MS, the debilitating disease that afflicts over 2.5 million people the world over. Multiple sclerosis is the most common, progressive neurological condition striking young adults today. The ally is Simply Shirts which is launching a line of stylish, trendy and classy shirts for women and girls. 10% of the profits from the sale of each shirt is donated to the MS Foundation. Simply Shirts can be found online at www.simplyshirtsinc.com.

According to Gail Buhler, the founder of Simply Shirts, the business venture and support of the MS Foundation and finding a cure for the disease is very personal. "My husband was diagnosed with MS three years ago," she explained. "And my family is not alone. I quickly came to realize how many families just like my own included people with an MS diagnosis."

Every hour another person is diagnosed with multiple sclerosis. The cost of medical expenses associated with providing services to a person with MS tops $2.5 million during the course of a lifetime, Buhler explained. "A lifetime that can be cut tragically short," she added.

In addition to being committed to assisting the important work of the MS Foundation, Simply Shirts also is taking a unique approach to its design efforts relating to women's fashion, specifically to shirts for women and girls. "Before launching the business, we undertook a tremendous amount of market research. We learned that while women wanted 'bling' styles, they wanted a bling look that was classier," Buhler said. "We created bling designs that are not only eye catching and fun but that also are feminine an
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