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Fighting Multiple Sclerosis One Shirt at a Time
Date:7/1/2009

Simply Shirts Launches Designer Line to Benefit MS Foundation

Denver, CO (PRWEB) July 1, 2009 -- The Multiple Sclerosis Foundation has a new ally in its fight against MS, the debilitating disease that afflicts over 2.5 million people the world over. Multiple sclerosis is the most common, progressive neurological condition striking young adults today. The ally is Simply Shirts which is launching a line of stylish, trendy and classy shirts for women and girls. 10% of the profits from the sale of each shirt is donated to the MS Foundation. Simply Shirts can be found online at www.simplyshirtsinc.com.

According to Gail Buhler, the founder of Simply Shirts, the business venture and support of the MS Foundation and finding a cure for the disease is very personal. "My husband was diagnosed with MS three years ago," she explained. "And my family is not alone. I quickly came to realize how many families just like my own included people with an MS diagnosis."

Every hour another person is diagnosed with multiple sclerosis. The cost of medical expenses associated with providing services to a person with MS tops $2.5 million during the course of a lifetime, Buhler explained. "A lifetime that can be cut tragically short," she added.

In addition to being committed to assisting the important work of the MS Foundation, Simply Shirts also is taking a unique approach to its design efforts relating to women's fashion, specifically to shirts for women and girls. "Before launching the business, we undertook a tremendous amount of market research. We learned that while women wanted 'bling' styles, they wanted a bling look that was classier," Buhler said. "We created bling designs that are not only eye catching and fun but that also are feminine and truly beautiful - stylish."

Buhler went on to explain that all of the shirt designs offered through her company are unique, utilizing creative design concepts, unique fonts and lettering as well as other unique, incomparable personal touches. Because custom design is the hallmark of the shirts created at Simply Shirts there truly is "something for everyone." According to Buhler, shirts can be designed for expectant mothers, brides, children, important causes - literally anything or anyone.

With more lines in development, Simply Shirts currently has designs that include Shine, Believe, Trust, Joy Hope and Go Green. "But, again, there really is nothing that we cannot create," Buhler added.

"Simply Shirts also offers quality, uniquely designed shirts at remarkably affordable prices. All of our shirts are available for under $23 - and that includes shipping and handling," Buhler noted.

Multiple sclerosis affects the central nervous system, the brain, spinal cord and optic nerves of a person diagnosed with the disease. Lesions or scars form on the brain and spinal cord causing permanent damage. "At Simply Shirts we are committed to being part of the solution when it comes to fighting for an MS cure," Buhler said.

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Read the full story at http://www.prweb.com/releases/2009/07/prweb2591074.htm.


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