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Fiber One Helps Americans Rally to Reverse Low National Fiber-Eating Statistic
Date:1/27/2009

Only One in 10 Americans Get Recommended Amount of Fiber in their Daily Diet; New Delicious Fiber One(TM) Toaster Pastries Provide 20 Percent of Daily Fiber Need

MINNEAPOLIS, Jan. 27 /PRNewswire/ -- Fiber is important for good health. However, research shows that an incredibly small number of Americans - only one in 10 - actually get the daily recommended amount of fiber - 25 grams. Fiber One wants to change all that by issuing a Fiber Rally to encourage Americans to eat more fiber and spread the word to friends and family.

Now consumers can get their fiber and great taste with the introduction of one of Fiber One's newest products, Fiber One Toaster Pastries. With four unbelievably delicious flavors, Strawberry, Blueberry, Chocolate Fudge and Brown Sugar Cinnamon, there's now a tasty way to get 20 percent of the recommended 25 grams of fiber per day.

It may be hard for people to believe something that tastes so good can actually be good for you. That's why Fiber One wants every American to join the Fiber Rally. With a variety of Fiber One products that are this tasty, including Fiber One Toaster Pastries, there's no reason Americans can't help raise the "one in 10" figure.

"We want Americans to know how important it is for them to get the daily fiber recommendation of 25 grams," said Matt Beliveau, Associate Marketing Manager for General Mills. "Now, with new Fiber One Toaster Pastries (5 grams of fiber per serving), we can help people get more fiber in their diet. We're hoping Americans will rally around their health by increasing their fiber consumption."

New Fiber One Toaster Pastries are available nationwide at a suggested retail price of $2.19 per box. For more information, visit www.fiberone.com.

About General Mills

General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minnesota, General Mills' mission is to innovate to make people's lives healthier, easier, and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.

Source: NHANES 1999 - 2002 data.


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SOURCE General Mills
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