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Fewer smokers believe e-cigarettes are a safer alternative to cigarettes
Date:5/15/2014

significant associations between e-cigarette awareness or perceived harmfulness and smokers' intentions to quit or past-year quit attempts," comments Dr. Tan. "One potential interpretation is that adult smokers have not yet accepted e-cigarettes as a means to quit smoking."

While levels of awareness have increased rapidly, use percentage is still very low with only 6% of U.S. adults reporting ever using e-cigarettes. This small number means that e-cigarettes may not yet be a threat to tobacco control programs, but at the same time, means any claim that e-cigarettes are helping to reduce the harm done by regular cigarettes is probably premature.

"There is an ongoing debate within the public health community about whether e-cigarettes are a viable alternative for harm reduction and whether smokers are merely supplementing or truly replacing their smoking with e-cigarettes and achieving smoking cessation," concludes Dr. Tan. "It is uncertain whether increased population e-cigarette awareness and perceptions about reduced harm might play a role in encouraging smoking-cessation behaviors. However, public health professionals should systematically scrutinize the nature of marketing activities and media coverage of e-cigarettes, their impact on population awareness and perceptions of e-cigarettes, and how these factors may influence e-cigarette use and smoking prevalence in the U.S. population."


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Contact: Angela J. Beck
ajpmmedia@elsevier.com
734-764-8775
Elsevier Health Sciences
Source:Eurekalert

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