Feeding Feelings: Survey Reveals Americans Are Turning to Junk Food Whe...(es of stress since the mild-tasting Cris...),Health

Date:6/3/2009

es of stress, since the mild-tasting Crispbread can be paired with healthy toppings for a combination that is mentally and physically satisfying and uniquely their own. Wasa can be used in place of morning toast, crumbled into soup or with their choice of dip during any meal or snack occasion. The options are as endless as they are nutritious and delicious.

Available in 10 varieties, including Crisp'n Light Mild Rye and Whole Grain (two new flavors hitting store shelves in July 2009), versatile Wasa Crispbread is made with wholesome ingredients, caters to the demand for diet diversity and can be enjoyed for breakfast, lunch, dinner or snack.

Wasa wants to know how consumers are enjoying Wasa Crisbreads. Consumers can visit www.wasa-usa.com to be inspired by delicious, appetizing ideas and enter the How Do You Wasa? Sweepstakes every day for a chance to win a $1,000 Grand Prize cash card or instantly win a $400 cash card and spa robe package.

Since 1919, Wasa has been the world's most renowned (and largest) baker of all-natural, high-fiber, low-fat crispbread. As for its name, Wasa founder Karl Lundstrom was inspired by the Swedish word vase, meaning sheaf, which in turn refers to plant material, like wheat, bound together (whole grain rye is the primary ingredient for most Wasa crispbreads). Based in Stockholm, Sweden, since 1999 Wasa has been owned by the Barilla Group. Wasa products are baked in facilities in Fillipstad, Sweden; Hamar, Norway; and Celle, Germany, and sold in 40 countries throughout the world.

About the Wasa Survey

The Wasa Satisfaction Survey was conducted by Kelton Research between February 10 and February 23, 2009 using Random Digit Dialing of listed and unlisted numbers. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages 18 and over.
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SOURCE Wasa Crispbread Copyright©2009 PR Newswire. All rights reserved

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