Fitness and Diet Expert Bob Greene's Solution to Cope - Eat Healthy, Crunchy Foods and Exercise More
CHICAGO, June 3 /PRNewswire/ -- As financial insecurity mounts and stress levels rise, Americans are paying more attention to their bottom lines than their waistlines. In fact, a recent survey commissioned by Wasa Crispbread found that nearly 50 million people(1) - nearly a quarter (22 percent) of Americans, 18 years and older - admit they've been eating less healthy than normal during the last six months due to the economy. And 64 percent of Americans who eat while stressed typically reach for junk foods - likely the saltiest, sweetest or highest-calorie options.
According to the Wasa survey, Americans know they should be eating healthier - 79 percent even said they would prefer food with health benefits over an indulgence like ice cream if they were stranded on a desert island. But despite knowing what they should eat, evidence shows that Americans are losing the battle of mind over munchies. Fitness and diet expert Bob Greene believes there are simple steps people can take to break the emotional eating cycle.
"The Wasa survey showed that when it comes to eating, most people (64 percent) feel that being mentally satisfied is just as important as being physically satisfied. But when people get depressed, sad or frustrated, they tend to crave and choose foods they think will provide emotional comfort but merely set themselves up for guilt and added pounds later on," said Greene. "To feel better in the long run, both mentally and physically, people should instead adopt a healthy lifestyle and incorporate a variety of nutritious foods and plenty of exercise."
To get back on track, Greene recommends:
Other highlights from the survey include:
For more information, please visit http://www.WasaCrispbread.com
All-natural Wasa Crispbread makes eating healthy easy. Wasa is the perfect solution for those who turn to food in times of stress, since the mild-tasting Crispbread can be paired with healthy toppings for a combination that is mentally and physically satisfying and uniquely their own. Wasa can be used in place of morning toast, crumbled into soup or with their choice of dip during any meal or snack occasion. The options are as endless as they are nutritious and delicious.
Available in 10 varieties, including Crisp'n Light Mild Rye and Whole Grain (two new flavors hitting store shelves in July 2009), versatile Wasa Crispbread is made with wholesome ingredients, caters to the demand for diet diversity and can be enjoyed for breakfast, lunch, dinner or snack.
Wasa wants to know how consumers are enjoying Wasa Crisbreads. Consumers can visit www.wasa-usa.com to be inspired by delicious, appetizing ideas and enter the How Do You Wasa? Sweepstakes every day for a chance to win a $1,000 Grand Prize cash card or instantly win a $400 cash card and spa robe package.
Since 1919, Wasa has been the world's most renowned (and largest) baker of all-natural, high-fiber, low-fat crispbread. As for its name, Wasa founder Karl Lundstrom was inspired by the Swedish word vase, meaning sheaf, which in turn refers to plant material, like wheat, bound together (whole grain rye is the primary ingredient for most Wasa crispbreads). Based in Stockholm, Sweden, since 1999 Wasa has been owned by the Barilla Group. Wasa products are baked in facilities in Fillipstad, Sweden; Hamar, Norway; and Celle, Germany, and sold in 40 countries throughout the world.
About the Wasa Survey
The Wasa Satisfaction Survey was conducted by Kelton Research between February 10 and February 23, 2009 using Random Digit Dialing of listed and unlisted numbers. Quotas were set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. More than 1,000 people were surveyed. Results of any sample were subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
(1)Approximation based on the estimated 225 million adults ages 18 and older, currently living in the United States
(2)Murakami et al, "Hardness (difficulty of chewing) of the habitual diet in relation to body mass index and waist circumference in free-living Japanese women aged 18-22," Am J Clin Nutr 2007; 86:206-13
(3)Cassady BA, Hollis JH, Fulford AD, et al. Mastication of almonds: effects of lipid bioaccessibility, appetite, and hormone response. Am J Clin Nutr. 2009; 89:794-800.
Media Contacts: Emily Domeyer, MS&L Steve Mann, MS&L (312) 861-5276 (312) 861-5220 Emily.Domeyer@mslworldwide.com Steve.Mann@mslworldwide.com
|SOURCE Wasa Crispbread|
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