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Federally-Funded Study Says Focus Should Be on Total Calories, Not Particular Foods
Date:2/26/2009

WASHINGTON, Feb. 26 /PRNewswire-USNewswire/ -- In response to a study published today in the New England Journal of Medicine, Dr. Maureen Storey, senior vice president of science policy for the American Beverage Association (ABA), issued the following statement:

"This study funded by the National Institutes of Health reaffirms the importance of energy balance in losing weight and maintaining a healthy weight, that is, counting calories in and calories out, not focusing on specific foods or abstinence from particular foods and beverages that are enjoyed.

There is no miracle diet for weight loss. Calories matter when it comes to losing weight, not the latest fad that encourages certain foods while eliminating others from a diet plan. Rather, weight loss can be achieved through minding the calories that we eat and drink and getting more exercise on a regular basis.

The beverage industry supports the concept of choice, balance and moderation by offering a wide variety of beverages -- including regular soft drinks, bottled water, flavored waters, enhanced waters, diet beverages, teas, sports drinks, low-calorie and mid-calorie juice drinks -- all of which can be part of a balanced lifestyle."

The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States.


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SOURCE American Beverage Association
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