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Fear of Proactive Chat Unfounded According to Research by Bold Software
Date:5/4/2010

k="linkClick( this.href );" target="_blank" title="Click this link.">Applause Theatre & Entertainment Service, implemented proactive chat at the same time they signed on with BoldChat, which was more than three years ago. “We undoubtedly see the benefits of proactive chat with shoppers researching Broadway tickets,” stated Gladstone. “It enables us to grab the attention of a potential customer who might have moved to another site. Once we’ve got their attention and they realize they’re dealing with a live person at the other end of the chat, they’re very engaged. Shoppers find the little details we can provide them, such as theatre addresses, parking options and nearby hotels, to be incredibly helpful. Proactive chat showcases our focus on customer service and our intimate knowledge of the Broadway experience, which builds customer loyalty for us.”

About Live Chat Effectiveness II
In January 2010, Bold Software funded a blind survey of more than 1,000 regular, U.S.-based internet shoppers using an opt-in, third party panel. To learn more, download the full live chat research report.

About Live Chat Performance Benchmarks
In late 2009, Bold Software completed a thorough analysis using the aggregated results of its hosted customer base. The result was over 20 live chat benchmarks and ranges. To learn more, download the full live chat benchmark report.

About Bold Software
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold
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