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Fear of Proactive Chat Unfounded According to Research by Bold Software
Date:5/4/2010

sporting goods likely have shoppers who are demographically and behaviorally more prone to be receptive to proactive chat.
  • WHEN to invite visitors is critical. Visitors invited after being on site for 2 to 3 minutes have a 79% greater chance of accepting invitations, for example. Therefore, retailers should think not in terms of time on page alone, but also:
  • o   Total page views
    o   Length of time on site
    o   Number of previously viewed pages
    o   Number of previous site visits

    E-tailer Take on Proactive Chat
    The research report’s findings are borne out by the companies that successfully employ proactive chat.

    Boston Green Goods, an Internet Retailer Top 500 company, has been in business for 12 years and owns a portfolio of healthy living catalog and internet web properties. AllergyBuyersClub.com is the flagship division of the company focusing on allergy relief and healthy home products. “We started using proactive chat in 2005, making the switch to BoldChat’s proactive chat offering in 2007, and it works well for us,” said Boston Green Goods Chief Operations Officer Robert Scott. “When people visit our sites, they’re using the site to do shopping comparisons or delve into product evaluations. And proactive chat feeds into this. Our goal is not to pressure people, but to educate and add value. People welcome that. Our hands on approach enables us to take the customer experience to the next level – providing better service and more valuable information.”

    Richard Gladstone, co-founder of '/>"/>

    Source: PRWeb
    Copyright©2010 Vocus, Inc.
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