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'Fear of Losing' Key Emotion in Economic Decisions
Date:9/25/2008

ion of social loss in understanding the tendency to bid 'too high' in auctions and emphasize the importance of considering social factors in economic decisions. By combining neuroeconomic and behavioral economic techniques, we were able to provide novel insight into a classic economic problem."

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The U.S. National Institute of Neurological Disorders and Stroke has more about how the brain works.



-- Kevin McKeever



SOURCE: New York University, news release, Sept. 25, 2008


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