Navigation Links
Fear, not data, motivates sunscreen users, research shows
Date:7/1/2014

BUFFALO, N.Y. We're often told that worrying can be harmful to one's health. But University at Buffalo researchers say that when it comes to preventing skin cancer, a little fear is good for you.

In a study published in the Journal of Behavioral Medicine, the UB researchers found that fear and worry about skin cancer had a bigger influence on people's use of sunscreen than information about the statistical likelihood of developing the disease.

"Most health behavior studies don't account for the more visceral, emotional reactions that lead people to do risky behaviors, like eat junk food or ignore the protective benefits of sunscreen," says Marc Kiviniemi, lead researcher and assistant professor of community health and health behavior.

"This study is important because most of what we do in public health communications focuses on spreading knowledge and information. By not addressing emotions, we're potentially missing a rich influence on behavior when interventions don't address feelings."

Kiviniemi's study analyzed data from a nationwide study conducted by the National Cancer Institute. Nearly 1,500 randomly selected participants with no personal history of skin cancer were asked about their sunscreen use, and questioned to gauge their perceived risk and worry for getting skin cancer.

Frequency of sunscreen use varied, with 32 percent reporting ''never'' using it, and 14 percent ''always'' using it. Education was associated with increased sunscreen use and men and non-White participants were both less likely to use sunscreen.

In each case, however, worry more directly influenced people's behavior than informational findings, and increasing degrees of worry were associated with increased sunscreen use.

"Our research looked at the interplay of emotions and facts in decision making that is, how do cognitive and affective risks jointly work to influence behavior?" says Kiviniemi. "The nature of their interrelation as an influence on behavior has not been examined until this study."

UB researchers say that affective risk fear and worry about a health issue, in this case skin cancer and cognitive risk the informational component are both known influences on people's health behaviors.

However, they are often treated separately or are pitted against one another as "rational" versus "irrational" influences, says Kiviniemi.

"These findings show that clinicians might want to think more about feelings when encouraging people to use sunscreen," says Kiviniemi. "In addition to providing educational information about risk, encouraging people to consider how they feel about cancer and how worried they are about it might inspire preventive behaviors."

While ultimately public health professionals can use the results to design better intervention tools, researchers are still a few steps away from understanding how to shape fear so that it is beneficial, rather than paralyzing, adds Kiviniemi.

Kiviniemi will conduct further research to examine the same relationship between risk perception and behavior in other types of health behaviors, such as colonoscopy screening and condom use.


'/>"/>

Contact: Marcene Robinson
marcener@buffalo.edu
716-645-4595
University at Buffalo
Source:Eurekalert

Related medicine news :

1. Fear, anger or pain -- Why do babies cry?
2. Learn to Let Go of Fear, Diminish Suffering in Upcoming Teleseminar Hosted by Spiritual Teacher Heather Hans
3. Guided Meditation Audio
4. “Sculptations” Helps People End Negative Emotions Such as Anger Fear, Anxiety, and Sadness – Vinamy
5. RazorInsights Reports Inclusion in KLAS Data, Gaining Traction within Community Hospital Segment
6. The Best Health and Fitness App to Store and Track Medical Data, Utilizing Satellite Technology, has been Released by DigiMed, LLC
7. "Kill Chain" Defense is Critical Against Cyber Attacks that Steal Sensitive Data, New Verdasys Whitepaper Says
8. Digital Health Funding, Sensors, DNA, Big Data, and Reimbursement Hot Topics at Living in Digital Times' Digital Health Summer Summit
9. Rapid Insight Fuses Predictive Analytics, Big Data, and User Collaboration in Latest Release
10. Money Motivates Weight Loss -- One Step at a Time
11. UT Arlington researcher finds that money motivates employees to lose weight
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/23/2017)... ... July 23, 2017 , ... A 20-year-long study by a ... by the Minneapolis Veterans Administration Health Care System overwhelmingly supports growing evidence that prostate ... few benefits. , In the cases involved with this study, surgery did not ...
(Date:7/23/2017)... LA (PRWEB) , ... July 23, 2017 , ... ... to interact, thus improving communication, safety and patient-provider relationships. New tools are helping ... to results of the 19th Annual Health Care’s Most Wired® survey, released today ...
(Date:7/23/2017)... ... July 23, 2017 , ... Viora Ltd., a leading medical ... No. 9,038,640 by the United States Patent and Trademark Office. The patent applies ... Switching, Vacuum, and Cooling mechanisms to further increase the efficacy and safety of ...
(Date:7/21/2017)... ... ... "As a doctor of lung medicine managing chest diseases for more than two ... inventor from Center Valley, Pa. "My idea is to improve the device to a ... PLEURAL SAFE-t-STAT CATHETER KIT to offer an efficient means of draining pleural fluid from ...
(Date:7/21/2017)... , ... July 21, 2017 , ... ... assistance and financial planning services to families and business owners in northern Florida, ... that promises to provide support to area adults with developmental challenges. , The ...
Breaking Medicine News(10 mins):
(Date:7/5/2017)... BOTHELL, Wash. , July 5, 2017   ... a leading developer, manufacturer and marketer of proprietary clinical ... cryopreservation freeze media ("BioLife"), today announced that ... ("WAVI") its debt holder and largest shareholder, to modify ... Pursuant to the modification, WAVI agreed to ...
(Date:6/30/2017)... 2017  AVACEN Medical (AVACEN) announced the publication of new research ... use of its AVACEN Treatment Method to significantly reduce ... ... Medical ... It affects approximately 200 to 400 million people worldwide according to ...
(Date:6/27/2017)... --  NuEyes (NuEyes Technologies Inc.) today announced that it ... in helping the legally blind live more independent lives. NuEyes works ... developer of augmented, virtual and mixed reality smartglasses and the ... funding amount was provided by strategic partners as well as ... Abu Dhabi , New York ...
Breaking Medicine Technology: