Navigation Links
Fathom Wraps 2012 with Bang; Sees Strong Growth Outlook for Year Ahead
Date:2/6/2013

Cleveland, OH (PRWEB) February 06, 2013

In 2012, Fathom generated more than $300 million in collective revenue for its clients. Expanding its footprint in several vertical markets, namely healthcare, OTC drugs, technology, financial services, manufacturing and education, it added both new clients and deeper relationships with existing clients. A round of new hiring, including account managers, technical specialists, analytics professionals, and content strategists, helped contribute to this goal.

Among its client engagements it counted Abbott Nutrition, Ustream, Diebold, Speck Products, the Columbus Crew, Federal Equipment Company, and Expedient-Intel. Fathom also kicked off comprehensive Google Analytics consulting and training sessions for several Fortune 500 clients.

“We’ve added many high-quality new clients and partners in the past year,” said Jeff L. Herrmann, Chief Revenue Officer. “As we actively strive for deep relationships with our ideal clients, i.e. those that hold marketing investments highly accountable and grow with us, we’re thrilled to add to our existing strength in the healthcare, technology, financial services and manufacturing industries.”

“One of the most exciting developments we see is how all businesses are tuned in to the power of data analytics. Helping clients harness insights and develop and implement targeted content messaging strategies to nurture prospects through the different modes of the purchase funnel is a strong growth area for Fathom. By appealing to their digital visitors at various stages of consideration, we can truly guide our clients in predicting and achieving profitable revenue growth.”

Fathom formed new partnerships with marketing automation software providers Act-On and Marketo in order to serve clients’ lead-nurturing and demand-generation needs better. It expects to grow these alliances and create additional ones in the coming year with a focus on generating ever-greater results that matter for clients.

Central to Fathom’s growth is its people and culture. On this subject, President & CEO Scot Lowry said: “Our purpose is to help people realize their full potential so they can create prosperity and growth for themselves and our clients. We invest in our people, they do amazing things for our clients, and our clients reward us with more business that fuels this virtuous cycle of growth. It turns out this conscious choice is very attractive to phenomenal people. Having the best of the best at Fathom simply accelerates this wonderful dynamic. We are very fortunate to have a company like this.”

New services introduced in 2012 included:

One of the most noteworthy awards was CFO Kevin Herendeen being nominated as a finalist for Crain’s Cleveland Business CFO of the Year award. Fathom’s social media and video work was named a “People’s Choice” finalist for the SoMe Awards, and the company itself was named to the national Inc. 5000 and local Weatherhead 100 lists of fastest-growing companies for the 3rd consecutive year.

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics firm that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare and sports—allows us to back up our promise to deliver “results that matter.” Companies that want simple answers to the digital world’s complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

Read the full story at http://www.prweb.com/releases/fathom-2012-recap/2013-marketing-outlook/prweb10384971.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Fathom Adds Two Account Managers Experienced in Healthcare, Technology Marketing
2. Meeting of Top Youth Fitness Professionals Wraps Up in Canton, CT
3. Symptomatic behaviour in childhood strongly predicts psychiatric treatment as a young adult
4. Military Marriages Stay Strong in Face of Challenges: Study
5. Does dinner make a strong family, or does a strong family make dinner?
6. Gastroenterology, CGH maintain strong 2011 impact factors
7. Strong communication between brain and muscle requires both having the protein LRP4
8. A stronger doctor-patient relationship for the costliest patients
9. First identification of a strong oral carcinogen in smokeless tobacco
10. General surgeons identify postoperative complications posing strongest readmission risk
11. Johns Hopkins Armstrong Institute receives $8.9 million patient safety grant
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... (PRWEB) , ... January 17, 2017 , ... ... Medical Center joined the Peoples Health network on Dec. 1, 2016. Peoples ... , “JenCare Senior Medical Center is an exciting addition to our provider network, ...
(Date:1/17/2017)... ... January 17, 2017 , ... Wettstein Agencies, a ... and business professionals throughout central Colorado, is joining local nonprofit Aurora Warms The ... Warms The Night organization is committed to breaking the cycle of homelessness and ...
(Date:1/17/2017)... ... January 17, 2017 , ... The Sharie Withers ... has announced the latest beneficiary of their thriving community involvement program. The current ... to fulfilling the dreams of terminally ill patients. Donations to this worthy cause ...
(Date:1/16/2017)... ... January 17, 2017 , ... To ... internationally recognized leader in the fast-casual category, announces a hearty and wholesome Winter ... Egg Breakfast Sandwich, Turkey Mash-Up Sandwich, Cranberry Crunch & Honey Parfait, Slow Cooked ...
(Date:1/16/2017)... ... January 16, 2017 , ... With the Grand Opening Event planned for ... use by sports teams and the general public. Built in five months by Centerpoint, ... be converted into basketball or pickleball courts. The space is also suitable for indoor ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... YORK , Jan. 17, 2016  Attorney Advertising -- ... behalf of purchasers of Anthera Pharmaceuticals, Inc. ("Anthera" or the ... to obtain additional information and assist the investigation by visiting ... concerns whether Anthera and certain of its officers and/or directors ... Act of 1934. ...
(Date:1/17/2017)... , Jan. 17, 2017  In a letter ... Jo Ann Jenkins outlines AARP,s priorities for ... Social Security, ensuring access to affordable health care coverage, ... In the letter Jenkins writes to President-elect Trump that ... Americans are counting on you to protect their Medicare ...
(Date:1/17/2017)... , Jan. 17, 2017 Immune Pharmaceuticals (NASDAQ: ... company, announced today that it will hold a Satellite Symposium ... Acute Leukemias (ISAL) XVI in Munich, Germany ... "Reinforcing the Efficacy of Immunotherapy for the maintenance of ... on Monday February 20 th , 2017 from 12:45 – ...
Breaking Medicine Technology: