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Fathom Wraps 2012 with Bang; Sees Strong Growth Outlook for Year Ahead
Date:2/6/2013

Cleveland, OH (PRWEB) February 06, 2013

In 2012, Fathom generated more than $300 million in collective revenue for its clients. Expanding its footprint in several vertical markets, namely healthcare, OTC drugs, technology, financial services, manufacturing and education, it added both new clients and deeper relationships with existing clients. A round of new hiring, including account managers, technical specialists, analytics professionals, and content strategists, helped contribute to this goal.

Among its client engagements it counted Abbott Nutrition, Ustream, Diebold, Speck Products, the Columbus Crew, Federal Equipment Company, and Expedient-Intel. Fathom also kicked off comprehensive Google Analytics consulting and training sessions for several Fortune 500 clients.

“We’ve added many high-quality new clients and partners in the past year,” said Jeff L. Herrmann, Chief Revenue Officer. “As we actively strive for deep relationships with our ideal clients, i.e. those that hold marketing investments highly accountable and grow with us, we’re thrilled to add to our existing strength in the healthcare, technology, financial services and manufacturing industries.”

“One of the most exciting developments we see is how all businesses are tuned in to the power of data analytics. Helping clients harness insights and develop and implement targeted content messaging strategies to nurture prospects through the different modes of the purchase funnel is a strong growth area for Fathom. By appealing to their digital visitors at various stages of consideration, we can truly guide our clients in predicting and achieving profitable revenue growth.”

Fathom formed new partnerships with marketing automation software providers Act-On and Marketo in order to serve clients’ lea
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