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Fathom Adds Two Account Managers Experienced in Healthcare, Technology Marketing
Date:1/21/2013

Columbus, OH (PRWEB) January 21, 2013

Key to Fathom’s growth in 2013 will be the potential to deepen its specialization in several industries, namely healthcare, technology and education. New account managers Sara Smith and Nina Cummins are central to the company achieving this goal. Together they bring significant digital marketing expertise in data analysis, content strategy, media planning, SEO and account management.

Smith brings experience in the healthcare field, having previously worked with Merck Vaccines and Bayer Women's Health. She has provided digital budget planning, strategic content development, SEO, and Web marketing analytics to several Fortune 500 organizations, helping them evolve into data-driven and customer-centric brands.

Cummins has proved herself capable in the tech industry based on her work with INCISENT Technologies, where she worked initially as a data analyst before moving into sales development. She brings years of experience in customer relations, media planning, online sales and new business development. She has used these skills to also improve results for healthcare, retail, automotive and education clients.

“Both Sara and Nina bring a deep level of digital marketing expertise that will help our clients continue to grow,” said Bill Balderaz, President of Fathom Columbus. “They each represent the caliber of team member we are proud to have as part of the Fathom family.”

“I’m very excited to join Fathom, one of the fastest-growing digital agencies in the country, and to continue to grow within the industry,” said Cummins. Smith added: "I hope to continue the success of the rest of the Fathom team by supporting clients with innovative ideas and results-driven strategies."

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