Navigation Links
Fast Food Giants Urged to Value [the] Meal
Date:3/12/2009

Industry leaders an aggressive, driving force in epidemic of diet-related disease

BOSTON, March 12 /PRNewswire-USNewswire/ -- Corporate Accountability International, an organization that has compelled corporations from Nestle to General Electric to halt abusive practices, is now taking on the fast food industry.

In the wake of recent studies linking unhealthy diets to shortened life spans and elevated cancer risk, the organization is challenging fast food industry leaders McDonald's, Burger King, Wendy's/Arby's, and Yum! Brands (KFC, Pizza Hut, Taco Bell) to stop aggressively marketing to children, blocking labeling laws, and interfering in public healthy policy.

Corporate Accountability International issued demands in a letter to all four CEOs and is launching a national public education and action campaign called Value [the] Meal. The campaign aims to stem the global tide of diet-related disease, in which fast food giants are playing a central role.

"McDonald's and others have reduced the meaning of 'value' to how little we pay at the register, ignoring the significant cost to our children's long-term health and environment," said Executive Director Kelle Louaillier. "It is about time the fast food industry took responsibility for its role in making our children sick, acting to truly Value [the] Meal, not just to increase sales of 'value meals.'"

As Big Fast Food has expanded its global market in recent years, health conditions associated with diet have accelerated at an alarming rate. While one out of every seven people in the world is hungry, twice that number are now overweight or obese. Globally, more people now die from diet-related diseases than any other preventable cause of death except tobacco smoking.

In the U.S., the generation of children growing up today may be the first with a shorter life span than the one before it, owing in large part to shifts in diet. And each year the direct and indirect costs of diet-related disease cost well over $120 billion in the U.S. alone.

"This industry knows that enticing children when they're young can make them customers for life," said Marion Nestle, professor of Nutrition, Food Studies, and Public Health at New York University. "That's why fast food corporations market themselves to children in school, on TV, and online. This industry wants parents to think it's normal for kids to eat fast food every day."

Every year, fast food giants spend hundreds of millions in marketing to children and millions more opposing menu labeling laws.

"You can only imagine that if, in this economy, these corporations were instead putting that money into reducing the negative health impacts of its food, how we might all be better off," said Campaign Director Judy Grant. "The public is ready for Big Fast Food to stop playing a public relations shell game that employs mascots and clowns to put a happy face on its life-threatening practices."

Corporate Accountability International is calling on fast food corporations to:

  • Stop fast food advertising, promotion and sponsorship that appeals to children and teenagers
  • Stop manipulating public health policy and nutrition science
  • Provide complete, unbiased and accurate information about the health risks of fast food
  • Reduce the negative health impacts of fast food
  • Not interfere with people's right to decide whether or where fast food will be sold in their communities
  • Pay the high costs of health care associated with diet-related diseases

In the coming months, Corporate Accountability International is mobilizing people across the country to echo these demands and take campaign action.

For more information on how fast food giants are driving a global epidemic of diet-related disease, visit www.ValueTheMeal.org.


'/>"/>
SOURCE Corporate Accountability International
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
2. Court Denies Tobacco Giants Motions to Dismiss Claims Alleging Explicit Age Discrimination and Retaliation
3. Cancer research giants collaborate to present the CTRC-AACR San Antonio Breast Cancer Symposium
4. Small Town Doctor Takes on Giants in Consumer Healthcare
5. Defective Chinese Drywall Lawsuit: Florida Homeowners' Associations and Condominium Associations Plagued by Defective Chinese Drywall Urged to Investigate their Rights
6. Beth Israel Deaconess Urged to Investigate Member of Board of Overseers Who Raised Millions for Madoff
7. New Anti-Clotting Treatment Urged for Cancer Patients
8. Patients Urged to be Aware of Prescription Switching
9. More Americans Urged to Get Cancer Screenings
10. Countries undergoing economic change urged to limit social and health costs for populations
11. Nationwide Cell Phone Ban for Drivers Urged
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/10/2016)... ... February 10, 2016 , ... The recreational use of marijuana has been legal ... face a lot of restrictions as to where they can smoke pot. , ... and that cannabis “may not be consumed openly or publicly.” , Given the momentum ...
(Date:2/10/2016)... Tennessee (PRWEB) , ... February 09, 2016 , ... A ... reins for Summer 2016. FHU President Joe Wiley made the announcement Monday night, Feb. ... Brad Montague, a 2003 graduate of FHU and the creator of GO! Camp, has ...
(Date:2/10/2016)... ... February 09, 2016 , ... Ross A. Clevens, MD, ... to welcome a new addition to their growing practice. Beginning this month, Teresa ... nurse practitioner performing cosmetic procedures including injectables, fillers and laser treatments. ...
(Date:2/10/2016)... ... 09, 2016 , ... Traumatic Brian Injury is often in ... one of many possible sources: sports, car accidents, falls, work accidents, combat and ... Rehab Solutions for the Complexities of Concussions is designed for physical and ...
(Date:2/9/2016)... ... February 09, 2016 , ... Steven Douglas Associates is a sponsor of the ... upscale fundraiser held in South Florida. The Inaugural What’s Your Taste event will have ... event will be held in a new, more causal format at the Fort Lauderdale ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... 2016  Visage Imaging Inc. ("Visage"), a wholly ... announced that the American College of Radiology (ACR) ... the Visage 7 Enterprise Imaging Platform as the ... Imaging SIMulation (SIM). SIM is the assessment component ... a multi-faceted and fully-integrated online assessment, education and ...
(Date:2/10/2016)... Jersey and OR AKIVA, Israel ... Regentis Biomaterials Ltd., a leader in the ... Series D investment round on February 5, 2016. The ... Group ("Haisco"), a leading Chinese pharmaceutical manufacturer, and ... SCP Vitalife Partners, Generali Financial Holdings and both the ...
(Date:2/10/2016)... , Feb. 10, 2016  Silicon Biosystems ... and products that help uncover the biological complexities ... Biosciences Inc., a developer of innovative technologies for ... co-marketing partnership aimed at enabling translational researchers to ... a couple hundred tumor and normal cells in ...
Breaking Medicine Technology: