Navigation Links
Fast Food Giants Urged to Value [the] Meal
Date:3/12/2009

Industry leaders an aggressive, driving force in epidemic of diet-related disease

BOSTON, March 12 /PRNewswire-USNewswire/ -- Corporate Accountability International, an organization that has compelled corporations from Nestle to General Electric to halt abusive practices, is now taking on the fast food industry.

In the wake of recent studies linking unhealthy diets to shortened life spans and elevated cancer risk, the organization is challenging fast food industry leaders McDonald's, Burger King, Wendy's/Arby's, and Yum! Brands (KFC, Pizza Hut, Taco Bell) to stop aggressively marketing to children, blocking labeling laws, and interfering in public healthy policy.

Corporate Accountability International issued demands in a letter to all four CEOs and is launching a national public education and action campaign called Value [the] Meal. The campaign aims to stem the global tide of diet-related disease, in which fast food giants are playing a central role.

"McDonald's and others have reduced the meaning of 'value' to how little we pay at the register, ignoring the significant cost to our children's long-term health and environment," said Executive Director Kelle Louaillier. "It is about time the fast food industry took responsibility for its role in making our children sick, acting to truly Value [the] Meal, not just to increase sales of 'value meals.'"

As Big Fast Food has expanded its global market in recent years, health conditions associated with diet have accelerated at an alarming rate. While one out of every seven people in the world is hungry, twice that number are now overweight or obese. Globally, more people now die from diet-related diseases than any other preventable cause of death except tobacco smoking.

In the U.S., the generation of children growing up today may be the first with a shorter life span than the one before it, owing in large part to shifts in diet. And each year the direct and indirect costs of diet-related disease cost well over $120 billion in the U.S. alone.

"This industry knows that enticing children when they're young can make them customers for life," said Marion Nestle, professor of Nutrition, Food Studies, and Public Health at New York University. "That's why fast food corporations market themselves to children in school, on TV, and online. This industry wants parents to think it's normal for kids to eat fast food every day."

Every year, fast food giants spend hundreds of millions in marketing to children and millions more opposing menu labeling laws.

"You can only imagine that if, in this economy, these corporations were instead putting that money into reducing the negative health impacts of its food, how we might all be better off," said Campaign Director Judy Grant. "The public is ready for Big Fast Food to stop playing a public relations shell game that employs mascots and clowns to put a happy face on its life-threatening practices."

Corporate Accountability International is calling on fast food corporations to:

  • Stop fast food advertising, promotion and sponsorship that appeals to children and teenagers
  • Stop manipulating public health policy and nutrition science
  • Provide complete, unbiased and accurate information about the health risks of fast food
  • Reduce the negative health impacts of fast food
  • Not interfere with people's right to decide whether or where fast food will be sold in their communities
  • Pay the high costs of health care associated with diet-related diseases

In the coming months, Corporate Accountability International is mobilizing people across the country to echo these demands and take campaign action.

For more information on how fast food giants are driving a global epidemic of diet-related disease, visit www.ValueTheMeal.org.


'/>"/>
SOURCE Corporate Accountability International
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
2. Court Denies Tobacco Giants Motions to Dismiss Claims Alleging Explicit Age Discrimination and Retaliation
3. Cancer research giants collaborate to present the CTRC-AACR San Antonio Breast Cancer Symposium
4. Small Town Doctor Takes on Giants in Consumer Healthcare
5. Defective Chinese Drywall Lawsuit: Florida Homeowners' Associations and Condominium Associations Plagued by Defective Chinese Drywall Urged to Investigate their Rights
6. Beth Israel Deaconess Urged to Investigate Member of Board of Overseers Who Raised Millions for Madoff
7. New Anti-Clotting Treatment Urged for Cancer Patients
8. Patients Urged to be Aware of Prescription Switching
9. More Americans Urged to Get Cancer Screenings
10. Countries undergoing economic change urged to limit social and health costs for populations
11. Nationwide Cell Phone Ban for Drivers Urged
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/8/2016)... , ... December 08, 2016 , ... ... Research Institute (WCRI) officially opened registration today for its 33rd Annual Issues ... Boston, MA . , The theme of the conference is “Persistent Challenges and ...
(Date:12/8/2016)... Pa. (PRWEB) , ... December 08, 2016 , ... ... Medicine Southern Chester County, a Property owned by an affiliate of Seavest, has ... square foot Penn Medicine Southern Chester County ambulatory care center (ACC) was named ...
(Date:12/8/2016)... ... December 08, 2016 , ... With the increasing demand for dental implants, the ... (WIYM) campaign to inform dentists and patients about the safety issues related to dental ... market in the U.S. is projected to reach $6.4 billion in 2018 with more ...
(Date:12/8/2016)... ... December 08, 2016 , ... ... access for customers and employees that are both engaging and easy to use. ... Smart Technology, the software company revealed today its plans to roll out new ...
(Date:12/8/2016)... ... December 08, 2016 , ... ... has been recognized for adherence to the highest standards of trauma, maternity, ... organizations, announced the center's president and CEO, Dr. Daniel Messina. , Among the ...
Breaking Medicine News(10 mins):
(Date:12/9/2016)... , Dec. 9, 2016   Hudes Laser ... December featuring the multi-wavelength Astanza Trinity laser and ... specializes in laser tattoo removal, IPL hair removal, ... ultrasound therapy. Hudes Laser Aesthetica is setting high ... and promises to deliver effective, long-lasting ...
(Date:12/9/2016)... OSAKA, Japan , Dec. 9, 2016 ... ; President & Representative Director, CEO: Dr. ... with amyotrophic lateral sclerosis (ALS) given edaravone intravenously in ... functional loss as measured by the ALS Functional Rating ... th International Symposium on ALS/MND in ...
(Date:12/9/2016)... 9, 2016  Axovant Sciences Ltd. (NYSE: ... focused on the treatment of dementia, today announced ... Phase 2b trial evaluating treatment with intepirdine (RVT-101), ... donepezil plus placebo in people with mild-to-moderate Alzheimer,s ... intepirdine to treatment was associated with reduced progression ...
Breaking Medicine Technology: