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Fast Food Giants Urged to Value [the] Meal
Date:3/12/2009

Industry leaders an aggressive, driving force in epidemic of diet-related disease

BOSTON, March 12 /PRNewswire-USNewswire/ -- Corporate Accountability International, an organization that has compelled corporations from Nestle to General Electric to halt abusive practices, is now taking on the fast food industry.

In the wake of recent studies linking unhealthy diets to shortened life spans and elevated cancer risk, the organization is challenging fast food industry leaders McDonald's, Burger King, Wendy's/Arby's, and Yum! Brands (KFC, Pizza Hut, Taco Bell) to stop aggressively marketing to children, blocking labeling laws, and interfering in public healthy policy.

Corporate Accountability International issued demands in a letter to all four CEOs and is launching a national public education and action campaign called Value [the] Meal. The campaign aims to stem the global tide of diet-related disease, in which fast food giants are playing a central role.

"McDonald's and others have reduced the meaning of 'value' to how little we pay at the register, ignoring the significant cost to our children's long-term health and environment," said Executive Director Kelle Louaillier. "It is about time the fast food industry took responsibility for its role in making our children sick, acting to truly Value [the] Meal, not just to increase sales of 'value meals.'"

As Big Fast Food has expanded its global market in recent years, health conditions associated with diet have accelerated at an alarming rate. While one out of every seven people in the world is hungry, twice that number are now overweight or obese. Globally, more people now die from diet-related diseases than any other preventable cause of death except tobacco smoking.

In the U.S., the generation of children growing up today may be the first with a shorter life span than the one before it, owing in large part to sh
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SOURCE Corporate Accountability International
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