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Fast Food Burger Shops in Australia Industry Market Research Report Now Available from IBISWorld
Date:7/20/2014

quality burgers made from premium ingredients. These trends are expected to continue over the next five years, with small independent operators and food vans becoming more popular. Despite growth at the premium end of the market, overall industry growth will remain weak over the next five years. Competition will also continue from other fast-food industries, with healthier operators such as Subway expected to benefit at the expense of traditional burger shops. Operators will need to understand changing consumer preferences and reflect these changes in updated menus if they wish to remain successful in the face of constrained industry revenue growth.

The Fast Food Burger Shops industry exhibits a high level of market share concentration, largely influenced by the dominance of major players McDonald's and Hungry Jack's. The extensive retail networks of two major players have contributed to their industry dominance, as stores are typically located in high-traffic locations and often operate extended hours. The major players have benefited from vast economies of scale in their supply chains, coupled with strong brand awareness and a focus on catering to price-conscious consumers. The move towards healthier menu options and away from traditional fast food has driven the entry of smaller players into the industry. The smaller niche players tend to differentiate their product offerings by providing healthier burger options and using more gourmet ingredients.

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