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Fast Food Burger Shops in Australia Industry Market Research Report Now Available from IBISWorld
Date:7/20/2014

Melbourne, Australia (PRWEB) July 20, 2014

Rapidly changing consumer preferences and fierce competition from rival fast-food industries have restrained the performance of Fast Food Burger Shops in Australia over the past five years. Despite the presence of industry heavyweights McDonald's and Hungry Jack's, these pressures have led to a shift away from traditional burger shops. According to IBISWorld industry analyst Stephen Gargano, “As a weaker economic environment placed pressure on overall fast-food sales, a movement towards healthier eating slowed industry revenue growth even further.” Over the five years through 2014-15, industry revenue is forecast to grow by an annualised 1.2%. This forecast includes weaker performance in 2014-15, with revenue expected to decline by 0.1%, to total $4.1 billion. Increased competition has dramatically changed the trading landscape for industry operators. The wider fast-food industry has embraced a diverse range of cuisines, each competing for a larger share of consumer dollars.

As the range of available fast-food options has increased, traditional operators have felt the squeeze. Trends towards healthier eating and premiumisation have also shaped the industry over the past five years. “Consumers are increasingly demanding better quality products, regardless of the higher price point,” says Gargano. While this has suppressed revenue for typical fast-food burger shops, it has also provided some opportunities for growth. New entrants at the premium end of the market have provided some support for industry revenue, with these operators offering high-
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