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FashionLoyal Unveils Fashion’s Social Currency Platform with Mobile App
Date:7/15/2014

New York, NY (PRWEB) July 15, 2014

What’s your brand score? Starting today for immediate download, the FashionLoyal app will offer global fashion fans and brands, a platform to engage in social currency.

See a cool brand image. Share it. Shop it.

Build a real time score for each of your favorite brands. Start by sharing FashionLoyal images to your social networks. Then shop, discover, and upload amazing content of your own. Scores fluctuate from 1 to 99 so users must maintain positive actions to reach and keep higher scores. Brands recognize their most active fans and unlock mobile perks that range from barcodes for retail locations, online codes, private events, special sales, and product giveaways.

The FashionLoyal experience is a fusion of editorial gamification and shoppable showroom. FashionLoyal’s curated gallery is a hand-picked feed of featured brands, fashionistas, and industry influencers. The My Designers gallery is a custom feed of your favorites. Visit an individual designer gallery to discover the latest products and exclusive rewards.

Finally, a meticulously curated app that allows fans to be recognized and rewarded by the brands they love.

“FashionLoyal nails it. This concept is a balanced integration of consumer and brand within a social community focused on user generated fashion content and aimed at driving e-commerce sales. This is an innovative vision for the next evolution of e-commerce and m-commerce,” says Salima Popatia, VP of e-commerce at Luxottica Group.

Tanja Weindling, GM of global high fashion eyewear brand ic! berlin is such a fan that she created an exclusive ic! berlin x FashionLoyal branded collection of luxury sunglasses to reward select users who reach 99. "I want fans to have fun while at the same time pus
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