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Fashion Guru Nina Garcia Launches National Design Competition
Date:4/30/2008

- Aspiring young designers give YAZ(R) birth control case a makeover -

WAYNE, N.J., April 30 /PRNewswire/ -- Nina Garcia of the Emmy-nominated series "Project Runway" is calling upon designer hopefuls everywhere to submit contemporary and fashionable packaging concepts for the oral contraceptive YAZ(R) (drospirenone & ethinyl estradiol). In partnership with Step Up Women's Network, a nonprofit charitable organization dedicated to mentoring and empowering young women for advancement, and Bayer HealthCare Pharmaceuticals, Garcia announced today the launch of the "YAZ: Step Up and Go Beyond" contest. The grand prize winner will receive $10,000 to help jumpstart a career in design.

"Whether you are an aspiring designer, graphic artist or simply the office fashionista with a flair for what's chic, now is the chance to put your talent to the test and turn your visions into reality," said Nina Garcia.

Like many young women, Garcia dreamed of being in the fashion industry. She started her career working in the public relations department for Perry Ellis and its then head designer, Marc Jacobs. She then moved to Mirabella magazine and later to Elle, gradually rising up the ranks, and today, she is one of the world's foremost fashion trendsetters.

"The design challenge we're posing is a fashion transformation unlike any other," said Garcia. "We're taking an iconic accessory -- the birth control case -- and asking aspiring designers to take a shot at redesigning it into a chic, more sophisticated carrying case that they could slip into their purses."

Contestants can enter the contest online at http://www.PillPackMakeover.com. Design submissions will be accepted until June 30, 2008. On behalf of Garcia, Step Up Women's Network and Bayer HealthCare, one lucky winner will receive $10,000 to invest in design classes or for the purchase of special design materials and software. The
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SOURCE Bayer HealthCare Pharmaceuticals Inc.
Copyright©2008 PR Newswire.
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