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Farmers' Trans Fat Solution Efforts Preserve $700 Million Market
Date:2/17/2009

use in crackers, baked goods, margarines and shortenings. Beyond trans fat solutions, lowering saturated fat will support heart health and cholesterol reduction. USB's value chain analysis estimates high-oleic soybean oils to supply a $780 million average annual return in income throughout the industry. Mid-oleic, low-saturate oils will supply an estimated $1.495 billion average annual return over twenty years.

After first turning its attention to trans fat in the 1990s, USB continues to offer resources for a range of improvements from flavor and shelf stability to health benefits for the consumer. Food companies can take advantage of USB's online offerings and emailed newsletters for regular updates, visit USB at industry events such as tradeshows and conferences or even request USB deliver an oils expert to their corporate headquarters for an individualized consultation.

USB is comprised of 68 farmer-directors who oversee the investments of the soybean checkoff on behalf of all U.S. soybean farmers. For more information on soybean oil-based trans fat solutions, please visit www.soyconnection.com. For more information on the soybean checkoff, please visit www.unitedsoybean.org.


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SOURCE United Soybean Board
Copyright©2009 PR Newswire.
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