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Farmers Insurance Annual Challenge: Be a Hero for Babies Day(SM)
Date:7/6/2009

LOS ANGELES, July 6 /PRNewswire/ -- For the fourth consecutive year, Farmers Insurance agents and employees nationwide will hold "Be a Hero for Babies Day" on July 22, 2009, aiming to raise more than $2 million for March of Dimes research and education programs to help moms have full term pregnancies and healthy babies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/LATH062)

"Be a Hero for Babies Day shows a commitment by Farmers district managers, agents and employees across the country to help the March of Dimes improve the health of babies," said Robert Woudstra, CEO of Farmers Insurance. "It's our goal to make a difference in our communities, especially for its smallest citizens." And once again, Farmers will match all donations up to $250,000 made on marchofdimes.com/farmers.

Today, 1 in 8 babies is born too soon, and through activities such as car washes, golf outings, pancake breakfasts and pie throwing contests, Farmers is doing its part to build a brighter future for all families.

For example, in Tacoma, Washington Farmers agent Steven Frank has enlisted the help of nearly 100 artists to create collectible, original sketches of licensed comic book characters. The art is being auctioned off online and through comic book dealers nationwide. Sketchcards featuring art based upon "The Greatest American Hero" go on sale beginning July 15. To purchase cards, visit http://5finity.blogspot.com/.

"I challenge everyone to visit marchofdimes.com/farmers or their local Farmers agent to make a donation to help raise urgently needed funds for March of Dimes research that will save babi
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SOURCE Farmers Insurance
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