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Fans Spread the Love on Target Facebook Page and Help Donate $1 Million to Five Charities
Date:2/15/2010

MINNEAPOLIS, Feb. 15 /PRNewswire/ -- In just two weeks, online supporters of St. Jude Children's Research Hospital® spread the love by helping the organization come in first with more than 49 percent of the total votes and a $490,000 donation through the Super Love Sender giving campaign on the Target Facebook® page.  The campaign, which kicked-off on January 31 and concluded on February 14, 2010, invited the online community and Facebook users to visit facebook.com/Target and help choose how five national charities would receive a portion of $1 million from Target to fund educational programming.  With more than 169,000 new fans on Facebook and more than 26,000 Valentine's Day, football-inspired video cards sent to friends and family, the campaign also produced a place for the online community to share their personal stories and encouraged receivers to spread the love by sending additional cards to others.

With more than 26,000 total votes tallied, Target will donate a portion of the $1 million to each of the below charities based on their percentage of votes throughout the campaign, which included*:

  • Kids In Need Foundation – 12 percent of votes = $120,000
  • St. Jude Children's Research Hospital® – 49 percent of votes = $490,000
  • The Salvation Army – 8 percent of votes = $80,000'/>"/>

SOURCE Target
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