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Families Invited to Celebrate 'Shire Day' at Boston Children's Museum
Date:9/28/2007

Shire HGT Sponsors Free Admission for All Children on October 6th

CAMBRIDGE, Mass., Sept. 28 /PRNewswire/ -- Shire Human Genetic Therapies (HGT), a division of Shire plc, the global specialty biopharmaceutical company, invites families across the greater Boston region to visit Boston Children's Museum on Saturday, October 6th for "Shire Day" when all children between the ages of 2 and 15 will be granted free admission. As part of the day, all children are welcome to participate in the "Curious Kids" science activity, which is also being sponsored by Shire.

"Our Shire HGT family looks forward to joining area families to experience the unique and creative exhibits that define the museum," said Sylvie Gregoire, President of Shire HGT. "Boston Children's Museum is a local institution that has become part of the fabric of our community and we are proud to partner with them on this special event."

Founded in 1913, the Boston Children's Museum has spent more than 90 years helping children understand and enjoy the world in which they live. The museum encourages imagination, curiosity, questioning and realism and provides opportunities for new insights, involvement with the world and understanding of human differences with world-class exhibits and programs. Information on museum hours and directions can be found at http://www.bostonkids.org/

Notes to editors

SHIRE PLC

Shire's strategic goal is to become the leading specialty biopharmaceutical company that focuses on meeting the needs of the specialist physician. Shire focuses its business on attention deficit and hyperactivity disorder (ADHD), human genetic therapies (HGT), gastrointestinal (GI) and renal diseases. The structure is sufficiently flexible to allow Shire to target new therapeutic areas to the extent opportunities arise through acquisitions. Shire's in-licensing, merger and acquisition efforts are focused on products in niche markets with strong intellectual property protection either in the US or Europe. Shire believes that a carefully selected portfolio of products with strategically aligned and relatively small-scale sales forces will deliver strong results.

For further information on Shire, please visit the Company's website: http://www.shire.com


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SOURCE Shire plc
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