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Families Encouraged to Enjoy Healthy Kids Fest January 12 at the Blue Cross RiverRink

Independence Blue Cross Members Can Save on Ice Skating Admission Through

the End of the Season

PHILADELPHIA, Jan. 9 /PRNewswire/ -- Independence Blue Cross encourages families to enjoy the fresh air and head outdoors this weekend for the Healthy Kids Fest at the Blue Cross RiverRink at Penn's Landing in Philadelphia. As one of the best ways for families to enjoy the winter months, the skating season is in full swing and will be going strong for another seven weeks. Independence Blue Cross helps save members money by offering a $2 discount for those who show a member ID card.

The Independence Blue Cross Annual Healthy Kids Fest celebrates ways for kids to have fun that are safe and also healthy for them. The celebration, which takes place Saturday, January 12, 2008, from 1 p.m. to 5 p.m. at the Blue Cross RiverRink, is one more way Independence Blue Cross is helping our members and the community to feel great in '08. As childhood obesity continues to escalate as a serious health issue in Pennsylvania, exercise is increasingly important for our youth, and skating is a terrific way to burn calories and get in shape.

"We are thrilled to sponsor, for the past 14 seasons, a safe place for kids to meet, have fun and stay fit with their friends and families," said Joseph A. Frick, president and CEO of Independence Blue Cross. "The Blue Cross RiverRink offers a unique mix of family entertainment, outdoor winter exercise opportunities and breathtaking views of the Delaware River, the Ben Franklin Bridge and our great city. As part of our ongoing commitment to the community and continually promoting healthy lifestyles, we are happy to continue our partnership with the Penn's Landing Corporation in sponsoring this tradition of great family fun."

Healthy Kids Fest, this Saturday, will feature information and tips for families on how to stay healthy. The event offers interactive games, fitness demonstrations from Philadelphia area exercise expert, Don Baxter, and free information about nutrition, fitness and healthy eating. A party room inside the heated facility will be transformed into a workout center for exercise instruction, fitness demonstrations and information on how to stay active all year long.

NBC's "Biggest Loser" contestant, Nicole, will make a special appearance and talk about her experience of losing an amazing 105 pounds. Since healthy snacking builds healthy kids, there will be free samples of beverages, cheese and other healthy snacks. Added to the entertainment will be free activities including face-painting, make-and-take crafts and family friendly fitness videos on a giant indoor video wall. A variety of fun fitness games, designed specifically to increase coordination and promote good sportsmanship, will be set up for kids to try. Games will include: "Better Body Bingo" in which the first person to match the foods on the Better Body Bingo Cards to create the proper meal, wins a prize. Another game -- "If You Must Snack" -- allows participants to compare snacks as they are quizzed on the healthier snack choices.

Healthy Kids Fest activities are free to the public. Skating sessions cost $6 per person and skating hours during Healthy Kids Fest are from 12:30 p.m. to 2:30 p.m. and from 3 p.m. to 5:30 p.m. Independence Blue Cross members can receive a $2 discount off admission by showing a member ID card. Skate rental is $3 with convenient parking for $8.

Public skating sessions: Mondays through Thursdays from 6 p.m. to 9 p.m.; Fridays 6 p.m. - 8 p.m., 8:30 p.m. - 10:30 p.m., and 11 p.m. - 1 a.m.; Saturdays from 12:30 p.m. - 2:30 p.m., 3 p.m. - 5:30 p.m., 6 p.m. - 8 p.m., 8:30 p.m. - 10:30 p.m. and 11 p.m. - 1 a.m.; Sundays from 12:30 p.m. - 2:30 p.m., 3 p.m. - 5:30 p.m., and 6 p.m. - 9 p.m. Skate to a live DJ every Friday and Karaoke on Saturday Night from 9 p.m. - 12 Midnight.

The Blue Cross RiverRink is located on Columbus Boulevard at Market Street. For more information on skating times, lessons, birthday parties or private sessions, visit

Independence Blue Cross is the founding and presenting sponsor of the Blue Cross RiverRink and has been involved in its activities since 1993 when the Blue Cross RiverRink first opened. IBC's sponsorship is based on its long- standing partnership with the Penn's Landing Corporation, offering families in the Philadelphia area the perfect venue for healthy, outdoor winter fun.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.4 million people. For nearly 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. For more information visit

SOURCE Independence Blue Cross
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