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Fall Into a New Routine with LISTERINE(R) WHITENING(R) VIBRANT WHITE(TM) Pre-Brush Rinse and LISTERINE(R) WHITENING(R) Pen
Date:9/18/2008

"Dancing with the Stars" Judge Carrie Ann Inaba Teaches Simple Steps to Incorporate Teeth Whitening into any Daily Routine

MORRIS PLAINS, N.J., Sept. 18 /PRNewswire/ -- "Dancing with the Stars" Judge Carrie Ann Inaba knows what it takes to develop a knockout dance routine and now she is using her expertise to show people how they can optimize their everyday routines to achieve a whiter smile. Carrie Ann has teamed up with the makers of LISTERINE WHITENING to introduce the new LISTERINE WHITENING VIBRANT WHITE(TM) Pre-Brush Rinse and LISTERINE WHITENING Pen.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080918/NY33848-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20080918/NY33848-b)

"Whether you're doing the samba on the dance floor or navigating through your day, it's important to have a routine that keeps you in step," said Carrie Ann Inaba.* "With the new Fall season of 'Dancing with the Stars' kicking off I'm busier than ever and always looking for products that are easy, convenient and effective. White teeth are especially important during the live shows, and incorporating LISTERINE WHITENING into my daily routine is a simple way to achieve results."

Carrie Ann's Simple Steps to White Teeth for Any Daily Routine

-- Don't get into a slump this fall, white teeth are not just for

special occasions -- look great every day by using whitening products

that can conveniently fit into your daily routine

-- For an easy morning and nighttime whitening solution, simply swish with

LISTERINE(R) WHITENING(R) VIBRANT WHITE(TM) Pre-Brush Rinse for 60

seconds twice a day before brushing

-- LISTERINE(R) WHITENING(R) Pen is a great way to whiten teeth in just two

weeks and can conveniently be done at home, at work, or anywhere

on-the-go

LISTERINE WHITENING VIBRANT WHITE(TM) Pre-Brush Rinse, is a multi-action rinse that provides noticeably whiter and brighter teeth. This rinse has extra whitening power plus polyphosphates to help prevent stains. It fights plaque build-up for brighter teeth and controls tartar that can lead to every day stains. No other whitening rinse has been proven more effective in whitening.

LISTERINE WHITENING Pen provides the benefit of on-the-go whitening that can be done wherever and whenever. In just two weeks, users will see a noticeable difference in the whiteness of their teeth. Simply pop off the cap and apply a thin layer of whitening gel to the front surface of each tooth. The sponge-tip pen allows for targeted application so users can whiten surfaces of teeth that require special attention.

"With the launch of these new products, LISTERINE WHITENING continues to provide quick and easy ways to whiten that can easily fit into any busy lifestyle," said Justin Zandri, Product Director, LISTERINE WHITENING. "Carrie Ann Inaba is known for developing impressive dance routines for high-profile people and we're excited that she's working with us to show that achieving a vibrant smile is now easier than ever."

LISTERINE WHITENING continues to expand the brand's portfolio. LISTERINE WHITENING VIBRANT WHITE(TM) Pre-Brush Rinse and LISTERINE WHITENING Pen join LISTERINE WHITENING Quick Dissolving Strips, which dissolve on teeth in about five to 10 minutes on average, and LISTERINE WHITENING Pre-Brush Rinse, found in more households than any other whitening rinse.(1)

LISTERINE WHITENING VIBRANT WHITE(TM) Pre-Brush Rinse and LISTERINE WHITENING Pen are available at food, drug and mass stores nationwide for suggested retail prices of $6.15 and $12.99 respectively. For more information, visit http://www.listerinewhitening.com.

*Carrie Ann Inaba is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

About LISTERINE WHITENING

For more than 100 years, the makers of LISTERINE have combined science and consumer insight to successfully develop oral care category-leading products, including LISTERINE Antiseptic Mouthwash and LISTERINE POCKETPAKS Breath Strips. New LISTERINE WHITENING VIBRANT WHITE(TM) Pre-Brush Rinse and new LISTERINE WHITENING Pen join the LISTERINE WHITENING portfolio which includes LISTERINE WHITENING Quick Dissolving Strips, which offer an easy way to achieve a whiter, brighter smile, and LISTERINE WHITENING Pre-Brush Rinse, #1 selling whitening rinse.(2)

About Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a leader in the consumer oral health and whitening market with LISTERINE(R) Antiseptic Mouthwash, LISTERINE(R) WHITENING(R) Quick Dissolving Strips, LISTERINE(R) WHITENING(R) Pre-Brush Rinse, LISTERINE(R) SMART RINSE(TM), REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening products.

About Carrie Ann Inaba

Carrie Ann Inaba is a judge on ABC's Emmy-nominated "Dancing with the Stars" and coach and choreographer on ABC's "Dance War: Bruno vs. Carrie Ann." Her choreography can be seen in nearly every hit show on television including "American Idol" and the opening credits of "So You Think You Can Dance?" Other choreography credits include "American Juniors," "The TV Land Awards," "The Swan," "Starting Over" and "Dance Fever." Carrie Ann was previously a Fly Girl on FOX's "In Living Color" and toured with Madonna as one of the main dancers in her "Girlie Show World Tour." Her talents as a dancer and choreographer have led to roles in films including "Austin Powers: Goldmember," "Monster Mash" and "Boys and Girls," among others.

(1)IRI 52 Weeks Ending 4/27/08

(2)IRI 52 Weeks Ending 4/27/08

Contacts:

Hollie Pantano Melle Hock

Edelman Edelman

(212) 642-7745 (212) 642-7793

Hollie.Pantano@edelman.com Melle.Hock@edelman.com

Kristina Chang

McNEIL-PPC, Inc.

(973) 385-4370

KChang12@its.jnj.com


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SOURCE Johnson & Johnson Healthcare Products Division ofMcNEIL-PPC, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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