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Faith Leaders Call on Iowa Members of Congress to Support Legislation to Protect Kids from Tobacco
Date:3/10/2009

passing the legislation.

At the event, the faith leaders highlighted a recent report about the tobacco industry's new aggressive marketing campaigns aimed at women and girls. In the last two years, the nation's two largest tobacco companies - Philip Morris USA and R.J. Reynolds - have launched new marketing campaigns that depict cigarette smoking as feminine and fashionable, rather than the harmful and deadly addiction it really is:

  • In October 2008, Philip Morris USA announced a makeover of its Virginia Slims brand into "purse packs" - small, rectangular cigarette packs that contain "superslim" cigarettes. Available in mauve and teal and half the size of regular cigarette packs, the sleek "purse packs" resemble packages of cosmetics and fit easily in small purses. They come in "Superslims Lights" and "Superslims Ultra Lights" versions, continuing the tobacco industry's history of associating smoking with weight control and of appealing to women's health concerns with misleading claims such as "light" and "low-tar."
  • In January 2007, R.J. Reynolds launched a new version of its Camel cigarettes, called Camel No. 9, packaged in shiny black boxes with hot pink and teal borders. The name evoked famous Chanel perfumes, and magazine advertising featured flowery imagery and vintage fashion. The ads carried slogans including "Light and luscious" and "Now available in stiletto," the latter for a thin version of the cigarette pitched to "the most fashion forward woman." Ads ran in magazines popular with women and girls, including Vogue, Glamour, Cosmopolitan, Marie Claire and InStyle. Promotional giveaways included flavored lip balm, cell phone jewelry, tiny purses and wristbands, all in hot pink.

The report shows, while overall cancer death rates are decreasing for both men and women, lung cancer death rates have yet to decline for women. Lung cancer
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SOURCE Campaign for Tobacco-Free Kids
Copyright©2009 PR Newswire.
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