Navigation Links
Fad Baby Names Tend to Fizzle Fast
Date:5/5/2009

Monikers seem to get staying power from slow growth in popularity

TUESDAY, May 5 (HealthDay News) -- Faddish baby names don't retain their appeal for long, a new study suggests. But names that take their time becoming popular seem most apt to stick around.

The findings, from research published Tuesday in a top scientific journal, offer insight into how we become suspicious of sudden fads and prefer the tried and true, said the study's lead author, Jonah Berger, assistant professor of marketing at the Wharton School of the University of Pennsylvania.

"Things that catch on more quickly are more likely to be seen as fads and decline more quickly," Berger said. "We can show that things that catch on quickly are less successful over all."

That dynamic could be at play in everything from music and fashion to cars and hair styles, Berger said.

In the study, Berger and his colleagues examined the popularity of 2,570 names given children in France between 1900 and 2004. They also looked at names that were given to at least 1,850 babies in the United States in any year in that period, as long as the names remained fairly common for at least six years.

The researchers found that many names grew in popularity over decades and then dipped. The name "Charlene," for example, was most popular from about 1930 to 1970, before dwindling in popularity and becoming fairly uncommon by 2000.

The names "Kristi" and "Tricia," by contrast, zoomed up in popularity in the early 1970s but lost much of their appeal by 1985.

In other words, they were fads that fizzled. "Faster adoption speed means faster death," Berger said.

The name "Shaniqua" also demonstrates the fad phenomenon. BabyNameWizard.com, a Web site that tracks baby names, reveals that the name zoomed up in popularity in the 1980s and 1990s but vanished by 2000.

And what about names that have been around seemingly forever? "They probably didn't catch on very quickly," Berger speculated. "They probably caught on more slowly and deliberately" and, therefore, had staying power.

The findings can help marketers figure out how much buzz their products need to be successful, Berger said. "As marketers, we might want to manage the process, encourage a trickle rather than a gushing thing right at the beginning." Results of the study appear online Tuesday in the Proceedings of the National Academy of Sciences.

George Belch, chairman of San Diego State University's marketing department, said there may indeed be some parallels between how people choose baby names and how they choose products.

"It demonstrates the fact that when you have something that becomes very popular and widespread, that's good in the short term," he said. "But as something becomes more popular, that starts to end up being more of a negative cue.

"Human nature is such that people really want to be unique and different," Belch said. "And once they start thinking that they're following others, the things that were once making them feel unique or different start to work against them."

More information

Check the popularity of baby names over the years at babynamewizard.com.



SOURCES: Jonah Berger, Ph.D., assistant professor, marketing, Wharton School, University of Pennsylvania, Philadelphia; George Belch, Ph.D., professor and chairman, Department of Marketing, San Diego State University, San Diego; May 5, 2009, Proceedings of the National Academy of Sciences, online


'/>"/>
Copyright©2009 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. ResMed Names Kieran Gallahue as Chief Executive Officer, Effective January 1, 2008.
2. Mediware Names Thomas K. Mann Chief Executive Officer
3. Cleveland-based Health Care Tech Company Within3 Names New CEO
4. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
5. Patient Safety Authority Board of Directors Names Infection Advisory Panel
6. Hooper Holmes Names Chris Behling President of Health & Wellness Division
7. MDMA Names New Director of Federal Affairs
8. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
9. Acuo Technologies(R) Names Mike Dolan Vice President of Sales
10. MAKO Surgical Corp. Names Frederic H. Moll, M.D. to Board of Directors
11. Arthur M. Blank Family Foundation Names Susan Bertonaschi Program Officer, Better Beginnings
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Fad Baby Names Tend to Fizzle Fast
(Date:3/24/2017)... ... March 24, 2017 , ... In just two ... Frame vertical micro-veggies garden on Kickstarter . Surpassing the $100,000 milestone so ... nearly 2,000 consumers (and counting) already backing the campaign. , “We are ...
(Date:3/24/2017)... ... ... Viewers who like to educate themselves on current issues and who enjoy ... societal issues tend to appreciate and love the "Informed" series, hosted by Rob Lowe. ... for causes around the world. , Running for charity has become a ...
(Date:3/24/2017)... ... 24, 2017 , ... “End Time GPS”: a dauntless and enlightened study ... Time GPS” is the creation of published author, Wesley Gerboth, a World War II ... and space-vehicle projects. Now, at age ninety-one, he shares the Wisdom God bestowed upon ...
(Date:3/23/2017)... ... March 23, 2017 , ... A recent report from the National Council on ... The NCTQ report suggests, based on a review of GPA and SAT/ACT requirements at ... in the U.S. It argues that this higher bar should be set by states, ...
(Date:3/23/2017)... ... March 23, 2017 , ... The IoT (Internet of Things) is revolutionizing ... a huge impact on businesses and individual consumers alike. Laboratories can maximize their ... a value anywhere from $4 trillion to $11 trillion dollars by the year 2025. ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... PUNE, India , March 24, 2017 ... conjugates market has been growing rapidly as the global sales of ... Globally, the growth in the antibody drug conjugates market is driven ... incidences of cancer and wider therapeutic window offered by ADCs. ... Browse 3 Tables and ...
(Date:3/24/2017)... INDIANAPOLIS , March 24, 2017  Eli ... today announced plans to invest $850 million in ... span facilities across its U.S. enterprise, including research ... The investments are being driven by demand for ... of potential medicines in development targeting cancer, pain, ...
(Date:3/24/2017)... The Board of Directors of Nordic Nanovector ASA (OSE: ... complete 2016 Annual Accounts with notes. The report is attached ... the section Investor Relations/Reports and presentations/Annual Reports. ... For further information, please ... Cell: +47-91-51-95-76 Email: ir@nordicnanovector.com Media enquiries: ...
Breaking Medicine Technology: