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Facebook for Customer Service: Learn How to do it Right says Casey Gollan
Date:6/13/2013

(PRWEB) June 14, 2013

When it comes to thrashing the competition businesses have to use Facebook in all its forms – not just for marketing purposes but also to forge close relationships with customers.

Promoting products, gaining referral traffic to a website and introducing businesses to potential clients – this is all done routinely on Facebook. But the social marketing site can also prove an excellent form of customer service says business coach Casey Gollan in his latest news update Facebook for Customer Service: Learn How to do it Right.

By that he means respond to clients comments, answer their questions and follow up any complaints the minute they arrive on the page. In other words, the way a company administers its Facebook page says an awful lot about how it runs its business, insists Gollan.

"You only have to look at the statistics to see how relevant Facebook is to today’s customers," he says.

"For instance, around 80% of US social media users say they would rather connect with a brand on Facebook then pick up a telephone. And yet, the Facebook pages of many leading brands are filled with unanswered questions and complaints not responded to. Even compliments often go unacknowledged. Ensure you don’t end up like any of these big brands by heeding the easy to follow rules I outline in my latest blog post."

One of Gollan's tips is to set up a customer service support page or group with the intention of solely responding to what customer’s have written. He says that as a page’s number of ‘likes’ grow, the sheer volume of comments and questions may become simply unmanageable.

At that point it may be useful to have one de
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