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FDAnews Announces: Building a World-Class Advertising and Promotion Review Program Workshop, April 26-27, 2017
Date:3/19/2017

Building a World-Class Advertising and Promotion Review Program
**Presented by FDAnews**

http://www.fdanews.com/advertisingpromotion

FDA marketing scrutiny no longer is limited to magazine and TV ads. Now the agency is poking around, checking signage in tradeshow booths...checking in on Twitter, YouTube and Facebook...and listening to the physicians and other healthcare professionals you've paid to speak or train.

In 2016 the Office of Prescription Drug Promotion issued 11 enforcement letters. A 20 percent increase from 2015. Six of those 2016 letters were issued in December alone. What is the meaning of OPDP’s recent upswing in enforcement?

Face it: Manufacturers need help. Not with creating better ads and promotions — they already know how to do that — but for making sure promotional activities aren't magnets for warning letters.

Come to Arlington in April for two days of intense learning. Attendees will arrive back home with a bag full of tricks and tips to keep all marketing efforts squeaky-clean.

  • Understanding Pre-Approval Communications: Don't get on the FDA's or SEC's radar screens before a product is even approved. Learn how to properly disclose information and remain in compliance.
  • How to Maximize Disease Awareness Communications: Take away valuable tips and tricks for using disease awareness communications pre- and post-approval.
  • Hurray! You're Approved: Build the most aggressive — but compliant — campaign from first day of approval to commercial launch.
  • Assuring Your Promotions Meet FDA Off-Label Standards: Successfully navigate 4 major traps that can earn a warning letter fast.
  • Itching to do More with Social Media?: Discover how to get the message out there...without crossing the line.
  • Understanding Off-Label Communications: How will the November 2016 memo and January 2017 guidance affect communications?

Need resources to stay on top of future developments? The workshop binder materials alone are worth the tuition cost. Checklists for promotion pre-approval and effective review, FDA documents, complete and unabridged...relevant sections of Form 2253 [CFR]...PhRMA's Principles on DTC Advertising and Principles on Interactions with Healthcare Professionals...and much more.

The workshop leader is Dale Cooke, principal of PhillyCooke Consulting. Mr. Cooke's practice specializes in helping FDA-regulated companies develop compliant promotional tactics and improve the promotional review. He is the author of Effective Review & Approval of Digital Promotional Tactics and is currently at work on a book about compliant social media usage for prescription product manufacturers.

Conference Details:
Building a World-Class Advertising and Promotion Review Program
**Presented by FDAnews**
April 26-27, 2017, Arlington, VA
http://www.fdanews.com/advertisingpromotion

Tuition:
Early Bird Registration: $1,597 (until March 31, 2017)
Regular Registration: $1,797

Easy Ways to Register:
Online: http://www.fdanews.com/advertisingpromotion
By phone: 888-838-5578 or 703-538-7600

About FDAnews:
FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews' print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA's complex and ever-changing regulations.

Read the full story at http://www.prweb.com/releases/2017/03/prweb14162388.htm.


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