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FC Barcelona & FCB Foundation, Malaria No More and AYSO Launch Initiative to 'Kick it to Malaria'
Date:8/4/2008

ampaign will support malaria control in Africa in cooperation with FC Barcelona Foundation through its children & youth support Program "International Network of Solidarity Centers" (XICS), implemented in more than 11 countries around the world, half of them in Africa. The main objective of the XICS program is to care for vulnerable children and youth through an integral approach, by providing them with education, health care and psychosocial support to make a real impact on their lives and those of their families.

-- Fox Soccer Channel is donating one bed net for every goal scored on it's broadcasts during the 2008-09 season and will air PSAs about the campaign featuring players from FC Barcelona, while Fox Sports en Espanol will also make a $10 contribution for each goal scored in its live and premiere telecasts of the Copa Nissan Sudamericana, FIFA Club World Cup, InterLiga, Mexican Soccer and Copa Santander Libertadores.

"This is a wonderful opportunity to bring global attention to a problem that is destroying lives and economies in Africa," said Peter Chernin, Chairman, Malaria No More and President and Chief Operating Officer, News Corporation. "Soccer is the most popular sport in the world and having organizations like FC Barcelona and AYSO helping to spread the message will make a huge difference and translate to thousands of lives saved."

"FC Barcelona is deeply committed to our world's main challenges through its Foundation program's by using sport as a powerful tool to benefit vulnerable children & youth to offer them a future of hope and well-being," said Joan Laporta, President of FC Barcelona. "In this case, soccer unites African and American children and gives them a unique opportunity to follow their dreams."

"AYSO exists to develop life skills not just soccer skills," said AYSO National Executive Director and former captain of the U.S. Men's Olympic Soccer team, Rick Davis. "We want AYSO kids to be fans of soccer and look
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SOURCE Malaria No More
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