Navigation Links
Eyes on Puerto Rico: Johnson & Johnson Markets New Contact Lenses Directly to Consumers
Date:2/28/2008

Campaign Marks First Multimedia Effort to Launch Contact Lenses in Puerto

Rico

SAN JUAN, Puerto Rico, Feb. 28 /PRNewswire/ -- Johnson & Johnson Vision Care, today announced a multi-faceted marketing campaign designed to promote ocular health and highlight the availability of 1-DAY ACUVUE(R) MOIST(TM) Brand Contact Lenses in Puerto Rico, the Caribbean and Central America.

Following its launch of 1-DAY ACUVUE(R) MOIST(TM) in 2007's Optometry Congress, Johnson & Johnson Vision Care is taking its message directly to consumers with a campaign emphasizing the health benefits associated with daily disposable contact lenses. The company has partnered with McCann Erickson of Puerto Rico to design a comprehensive marketing plan focusing attention on the health, comfort and convenience benefits of its new product, while emphasizing the importance of getting an annual eye exam.

"We are breaking new ground in Puerto Rico by launching a new brand of contact lenses with a campaign that simultaneously leverages print, mass media and community outreach programs to communicate our message directly to consumers," said Eric Allred, Johnson & Johnson Vision Care's Country Manager for the Caribbean and Central America. "Our goal with this concerted effort is twofold; communicate the health benefits of using daily disposable lenses while reminding consumers to get their eyes checked."

"In addition to being the most effective way for us to check someone's vision and eye health, an eye exam is a great tool for the early detection of diseases like glaucoma, diabetes, multiple sclerosis and high blood pressure," says Dr. Wilfredo Cruz O.D., president of el Colegio de Optometras de Puerto Rico. "Johnson & Johnson's commitment to ocular health is not only evident in the quality of products like 1 Day Acuvue Moist but also in their involvement with the community."

Currently being executed, the first phase of the campaig
'/>"/>

SOURCE Johnson & Johnson
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Opportunities to Invest in Puerto Rico as Global Center for Biotechnology
2. FTC Opposes Collective Bargaining for Providers in Puerto Rico
3. First Group of Minority Nurse Faculty Scholars Selected by the Johnson & Johnson Campaign for Nursings Future and AACN
4. MUSCs Hollings Cancer Center, Ralph H. Johnson VA Medical Center Partner on New TomoTherapy Treatment for Cancer Patients
5. Ravenell named recipient of grant from Robert Wood Johnson Foundation
6. Johnson City Medical Center Begins Offering Einstein Bros. Menu Items at Second On Campus Location
7. Federal Judge Says Sugar Association Suit Accusing Johnson & Johnson of False Advertising to Go Forward
8. Bobby Rush Revue and James Super Chikan Johnson Announced for Post-Race Concert
9. Cookie Johnson and Abbott Bring I Stand With Magic: Campaign to End Black AIDS to Los Angeles to Educate African-American Women on HIV/AIDS
10. The Magic Johnson Foundation and Abbott Expand Focus of Campaign to End Black AIDS to African-American Women in 2008
11. Wendy Borow-Johnson to Join bioMETRX Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/17/2014)... September 17, 2014 Functional Fitness Solution ... and Dr. Cody Sipe that is helping middle-aged adults minimize ... longevity has caught the attention of Shane Michaels, prompting an ... their 50s, 60s, or even 70s what would be the ... a day-to-day basis, they would probably answer that the just ...
(Date:9/17/2014)... (PRWEB) September 17, 2014 In its latest ... programs and believes that having family close by during a ... or not the process is successful, is highlighting a member ... difference in the lives of addicts across the country and ... pet therapy can reduce the blood pressure, heart rate, and ...
(Date:9/17/2014)... that guard against damage to the ends of chromosomes could ... the deadliest form of skin cancer according to ... study has uncovered an important new genetic risk factor for ... count are the strongest indicators of those most at risk ... care in the sun, as they burn more easily. , ...
(Date:9/17/2014)... 2014 The Oliver Law Group P.C. ... caused by Non-Sterile Other-Sonic Ultrasound Transmission Gel to ... options for legal recourse. Other-Sonic ultrasound gel was recalled ... March 2012, after the product was linked to a ... Hospital in Royal Oak, Michigan . While victims of ...
(Date:9/17/2014)... Rockville Centre, NY (PRWEB) September 17, 2014 ... the court acknowledges that “bi-weekly telephonic discovery conferences would ... scheduled seven such conferences through mid-December. “At the end ... counsel will assess the need for additional conferences. ... the court recognizes that there is still much to ...
Breaking Medicine News(10 mins):Health News:Functional Fitness Solution: Review Exposes Dr. Dan Ritchie and Dr. Cody Sipe’s Guide to Everyday Fitness for Longevity 2Health News:Latest Best Drug Rehabilitation Blog Post Highlights How Dogs are Helping Addicts Recover 2Health News:Chromosome buffers hold key to better melanoma understanding 2Health News:Victims of Pseudomonas Infections Allegedly Caused by Other-Sonic Ultrasound Transmission Gel Face Statute of Limitations, Reports The Oliver Law Group P.C. 2Health News:Victims of Pseudomonas Infections Allegedly Caused by Other-Sonic Ultrasound Transmission Gel Face Statute of Limitations, Reports The Oliver Law Group P.C. 3Health News:Victims of Pseudomonas Infections Allegedly Caused by Other-Sonic Ultrasound Transmission Gel Face Statute of Limitations, Reports The Oliver Law Group P.C. 4Health News:Transvaginal Mesh Lawsuit News: New Order in C.R. Bard MDL Sets Schedule of Conferences for September to December, the Rottenstein Law Group LLP Reports 2
... constipation are more likely to get diagnosed with the progressive ... have// some effect on the function of the gut long ... led the research, said: "It could help us more effectively ... high risk of developing the disease in the future." The ...
... type of childhood brain cancer has a unique molecule ... fight it.// Armed with targeted molecular treatments, doctors may ... side effects of prolonged and powerful radiation and chemotherapy ... a collaborative effort looking at a type of childhood ...
... A new invenvtion in the medical history. A team of ... a 68-year old woman using a remote controlled robot. This ... medical history. The operation took place at the European Institute ... it is a phenomenal step and we cannot even begin ...
... the Institute of Health Sciences in Oxford found that women ... to have a stillbirth, or to develop pre-eclampsia.// Taking low-dose ... researchers. ,The researchers reviewed more than 23 previous ... of anti-platelet drugs, of which low-dose aspirin is the most ...
... errors in the alpha gene are the cause of premature ... affects about 2% of the total population.// ,The University ... development of a genetic test, which would allow women with ... are at risk. They analysed DNA from women who had ...
... and marketing rights of the anti-anthrax vaccine developed by the ... is expected that the vaccine would be in the market ... to JNU for the exclusive rights. In addition, it will ... is yet to make any projections on the business the ...
Cached Medicine News:
(Date:9/17/2014)... IRVING, Texas , Sept. 17, 2014 /PRNewswire/ ... Physician Direct Accountable Care Organization (Physician Direct ACO) ... help their physicians in providing better care while ... Physician Direct Accountable Care ... Physician Network Services (OPNS). The OPNS mission is ...
(Date:9/17/2014)... , Sept. 17, 2014   MedeAnalytics ... solution that brings complete visibility to a provider,s ... an ever-evolving reimbursement landscape. Powered by the industry,s ... to the critical point between patient access and ... The solution will improve revenue capture, minimize audit ...
(Date:9/17/2014)... Fla. , Sept. 17, 2014   myMatrixx, a pharmacy ... today that Business Insurance magazine has awarded ... distinction for the third year in a row. ... effort of Business Insurance  and the Best Companies ... is open to all publicly or privately-held insurance industry ...
Breaking Medicine Technology:Physician Direct Accountable Care Organization Selects Lightbeam Health to Enable Better Care at a Lower Cost 2Physician Direct Accountable Care Organization Selects Lightbeam Health to Enable Better Care at a Lower Cost 3MedeAnalytics Unveils New Revenue Integrity Solution to Support the Transition to Value-Based Healthcare 2MedeAnalytics Unveils New Revenue Integrity Solution to Support the Transition to Value-Based Healthcare 3myMatrixx Honored with "Best Places to Work in Insurance" Award 2
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
Medicine Products: