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EyeView Launches Innovative Video Marketing Quiz
Date:3/9/2010

EyeView is Giving Away Hundreds of Dollars in Amazon Vouchers Via Twitter to Support the Launch of the New Video Marketing Quiz.

(PRWEB) March 9, 2010 -- EyeView, the world’s leading video solution provider for performance advertisers, announced today that it will launch its latest Video Marketing Quiz on Wednesday March 10, 2010 at 10 am ET. The Video Marketing Quiz showcases some of the results of optimization tests that EyeView has performed for its clients. In each case EyeView’s end-to-end solution has driven up the conversion rate for by as much as 85 percent.

Tal Riesenfeld, Co-Founder and VP Marketing for EyeView explained, “The quiz is a fun way to expose marketers to the proven concept that video solutions increase conversion and generate greater profits. Etailers have already woken up to this idea with early adopters like Zappos.com committing resources to video, but we are also seeing companies from the financial, software, lead generation and gaming sectors benefitting from the improved performance video offers. With EyeView’s complete solution you can actually calculate the return on every penny of your investment in video.”

One of the most fascinating aspects of the quiz concerns a test that EyeView ran for one of its clients publishing the same video to different viewers throughout the world with a British and American voiceover. The idea was to discover whether the old adage about everything sounding smarter in an English accent translated into increased conversions. The results surprised ev
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