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Eye Doctors Offer Advice for Viewers on Super Bowl 3D Ads
Date:1/23/2009

AURORA, Ohio, Jan. 23 /PRNewswire/ -- Two Super Bowl commercials will provide a unique opportunity to screen for amblyopia and other vision problems which make 3D vision impossible. If you can't see the 3D effects, you may have a vision problem, advises the College of Optometrists in Vision Development (COVD).

Thanks to DreamWorks Animation SKG, Inc., PepsiCo's SoBe Lifewater, Intel Corporation and NBC, a first-of-its kind, nationwide 'Monstrous' 3D event for Super Bowl XLIII will be among the most highly-anticipated Super Bowl commercials. But many viewers may be disappointed when they don't see the dazzling 3D effects.

"Research has shown that up to 56% of those 18 to 38 years of age have one or more problems with binocular vision and therefore could have difficulty seeing 3D," shares COVD President, Dr. Carol Scott, optometrist from Springfield, MO, "and about five to seven percent of children have amblyopia (lazy eye) and cannot see 3D at all."

In order for someone to experience 3D effects their eyes need to work together properly. If the commercial does not look 3D through the special glasses or if the commercial appears 3D but the viewer experiences eyestrain or headaches, a vision problem might be present.

"The importance of seeing 3D extends beyond watching special effects on TV," Dr. Scott says. "Any activity requiring depth perception or eye-hand coordination such as catching a football like superstar wide receiver Larry Fitzgerald, making that 3 pointer in a basketball game, driving, riding a bike or even pouring milk on cereal can be affected if you have problems seeing 3D."

There are a variety of vision problems that can cause difficulty with 3D vision. If you have amblyopia ("lazy eye") or strabismus ("crossed eye") it is almost impossible to see 3D. Children with convergence insufficiency, a condition that inhibits one's ability to keep both eyes ai
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SOURCE College of Optometrists in Vision Development
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