Minneapolis, MN (PRWEB) August 14, 2014
Nine million people from 200+ countries flock every month to Indiegogo to explore and find a compelling project to “engage” with. That is what the Expo 2023 team is banking on. And, this is exactly what the Indiegogo crowdfunding website is all about. Connecting people and projects to bring them to life. And, not just to fund the latest technology, Indiegogo has a Cause community.
"This is a key moment in time where all the behind the scenes work becomes very real in a public way," states Secretary of State Mark Ritchie, the Advisory Chair of Expo 2023, The Minnesota World’s Fair.
According to Wendy Meadley, Expo 2023’s Strategic Communications Lead, the Indiegogo Cause Campaign is an integral part of the initiative’s overall community engagement campaign. “Using crowdfunding as a part of an engagement strategy is a natural. It provides Expo 2023 the opportunity to reach beyond it's loyal local audience to a global one that is highly interested in World’s Fairs.”
The selection of Indiegogo as our campaign channel was a no-brainer. Hands-down their campaign resources and expertise are the best in the market today. Their team linked arms with Expo 2023 and Fallon, to provide the channel insight needed to maximize the opportunity.
“What appealed to Fallon about the Expo 2023 project was the opportunity to use crowdfunding to help build an official World's Fair bid. For the first time, a community can not only band together to fund an effort at this scale, but by doing so, they can prove real popular interest in bringing the World's Fair to Minnesota. It's easily one of the most inventive and ambitious approaches to crowdfunding we've ever seen, and the chance
Copyright©2014 Vocus, Inc.
All rights reserved