Ribero wants planners to be better informed about neuromarketing. Rather than asking consumers to identify the reasons for their behaviors, Ribero believes planners should infer that by studying humans and understanding why humans like certain things. "Humans behave the way they do but they don't know why," Ribero says. "And we won't get to the truth by asking them. By studying, reading and observing human behavior we will become better planners. As we become more strategic, our brands will become more connected with their consumers and not just sell stuff but fulfill desires and needs that we can help them identify."
For more information about Hispanic advertising, the AHAA conference or the Latino market, please contact Elinor Kinnier, AHAA communications manager, 703-610-0204, or visit the AHAA Web site, http://www.ahaa.org.
The Association of Hispanic Advertising Agencies (AHAA) is the national
organization of firms that specialize in marketing to the nation's 46
million Hispanic consumers, the most rapidly growing segment of the
American population. AHAA promotes the strength of the Hispanic marketing
and advertising industry to the private and public sectors. AHAA agencies
offer a unique blend of cultural understanding, market intelligence, proven
experience and professionalism that deliver Hispanic market success for
clients. AHAA agencies help organizat
|SOURCE Association of Hispanic Advertising Agencies|
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