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Experts Say New Tobacco Product Targets Young Adults
Date:11/21/2008

ket for snus includes youth - the same way the tobacco companies have marketed to young people for decades. Kids could use it in schools, and teachers wouldn't even know."

Tests showed another brand of snus - the Liggett Group's Tourney products - to be much lower in nicotine than Camel Snus.

"Tobacco manufacturers manipulate nicotine levels in snus and can do so even within a brand's flavors," the authors wrote. "Furthermore, they can do this without disclosing this information to consumers."

The study notes the tobacco industry's long history of developing and marketing products that purport to be less harmful than other products. But the researchers said they cannot confirm snus as a safe alternative to smoking, even though the product qualifies as a PREP, or Potential Reduced Exposure Product. (PREPs are not evaluated for safety by the government.)

"Snus products have not been tested in terms of long-term safety, to know whether it's accurate to market them as a health-safe alternative to smoking," Tworek said.

Provided by Newswise, online resource for knowledge-based news at www.newswise.com


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SOURCE West Virginia University Health Sciences Center
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