The importance of vision in performance inspires Johnson & Johnson Vision
Care Sweepstakes for ACUVUE(R) Brand Contact Lenses
JACKSONVILLE, Fla., March 19 /PRNewswire/ -- Johnson & Johnson Vision Care, Inc. today announced the launch of the ACUVUE(R) The Difference is Real(TM) Trip to Beijing Sweepstakes, highlighting the important role vision plays in sports and life performance. The sweepstakes runs March 18 through April 11, 2008, and will provide four winners and their guests a once-in-a-lifetime chance to attend the Beijing 2008 Olympic Games.
The sweepstakes is the centerpiece of a multifaceted campaign that explores the ways vision and eye health affects performance. With the help of U.S. Soccer Women's National Team star forward Heather O'Reilly and Dr. Graham Erickson, O.D., and co-author of Sports Vision: Vision Care for the Enhancement of Sports Performance, the campaign also aims to educate Americans about how proper vision correction can help improve performance in other areas such as driving, work or academics.
"I didn't realize how much my bad eyesight was affecting me on the field until an eye exam revealed that my vision was less than it could be," says O'Reilly. "With proper vision correction, I've noticed a change in my game. I can actually see the spin of the ball, which helps me anticipate where it's heading and make my shots and passes more precise."
To enter and become eligible for the sweepstakes, anyone 18 years and older can visit http://www.myspace.com/heathervision, where they will also get a personal look at the athlete through fun facts and photos. Visitors can also sign up for a Free* Trial Pair Certificate for ACUVUE(R) Brand Contact Lenses.
"We know there's a connection between optimal vision and overall
performance, so good eye health and vision correction should be a
consideration for all athletes and performance-mi
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| SOURCE Johnson & Johnson Vision Care, Inc. Copyright©2008 PR Newswire. All rights reserved |