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Experian Announces Alliance With Buxton to Expand Availability of Data and Analytics
Date:3/4/2009

Alliance provides market planners with additional resources to manage through challenging economic conditions.

SCHAUMBURG, Ill., March 4 /PRNewswire/ -- Experian(R), the global information services company, today announced a strategic alliance with Buxton, the industry leader in site location and customer analytics for the retail, health care, manufacturing and public sector industries.

"In this difficult economic environment, market planners need better information, tools and advice for creating and refining their growth and business strategies," said Rick Erwin, senior vice president and general manager for Experian. "Providing Experian's data and Micromarketer Generation3(SM) technology in conjunction with Buxton's market planning industry expertise ensures that businesses looking for guidance and market optimization receive the best possible information for making critical decisions."

The agreement expands the availability of strategic location intelligence services to all types of retailers, municipalities, health care providers and consumer packaged goods companies throughout the United States.

Experian -- known for its vast array of marketing information, such as its INSOURCE(SM) consumer demographic database -- provides all the data necessary to businesses making location-based decisions. The information in INSOURCE contains more than 113 million household records, at the individual household, in addition to ZIP+4(TM) and block group levels that are updated quarterly based on actual deliverable addresses.

"Aligning with Experian provides Buxton the ability to perform analysis in over 26 countries, access to next generation household level segmentation analysis capability and access to greater than 75,000 customer lifestyle characteristics which will equip our clients with the tools they need to refine growth and business strategies," said Charles W
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SOURCE Experian
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