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Exercise Physiologist and Celebrity Trainer Bob Greene Leads National Campaign to Showcase Osteoarthritis Pain Management Techniques and New Treatment Approaches
Date:3/25/2009

MOVE Campaign Encourages Osteoarthritis Sufferers to Live Fit by Thinking Fit, Eating Fit, Feeling Fit and Getting Fit

CHADDS FORD, Pa., March 25 /PRNewswire/ -- Today, Bob Greene, best-selling author and personal trainer, will kick off a national initiative to help the 27 million Americans who suffer from osteoarthritis (OA) to live a healthier lifestyle. Supported by Endo Pharmaceuticals (Nasdaq: ENDP), the MOVE (Managing Osteoarthritis Via Education) Campaign's goal is to help people suffering from OA to manage joint pain and stiffness, as well as the overall impact of the disease, by learning how to live fit. The program is available online at MOVECampaign.com along with additional tips and OA patient resources.

OA is a chronic disease and major cause of disability characterized by the breakdown of cartilage between joints, causing bones to rub against each other. OA commonly affects joints in the hands and knees, and can cause mild to severe pain, stiffness, and loss of movement in the joints. As part of the campaign and to help OA sufferers get fit, Greene developed an exercise program specifically for people with OA which includes low-impact movements that take into consideration the specific needs of this group. Additionally, exercise can be beneficial for many of those OA patients who have co-existing conditions, such as diabetes and heart disease, as expert opinion indicates that regular exercise helps manage these conditions.

"Baby Boomers like me want to believe that 50 is the new 30 but some days, it just doesn't feel that way," said Greene. "I truly believe that age is a state of mind, and that osteoarthritis pain is not an inevitable sign of old age. I am excited to be a part of this campaign and to help people with osteoarthritis lear
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SOURCE Endo Pharmaceuticals
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