Navigation Links
Exaggerating a Threat to Weight Goals May Help Self-Control
Date:12/30/2009

Overestimating calorie count helps dieters fight temptation, study finds

WEDNESDAY, Dec. 30 (HealthDay News) -- You know that holiday cookie that's calling your name? The one that will go straight to your waistline and stay there for life? A new study suggests the key to resisting temptation is to exaggerate the cookie's threat.

"Four experiments show that when consumers encounter temptations that conflict with their long-term goals, one self-control mechanism is to exaggerate the negativity of the temptation as a way to resist, a process we call counteractive construal," according to the study authors from the University of Texas at Austin.

In one experiment, researchers found that female participants who were asked to estimate the calorie count of a cookie believed it had more calories -- and would be more hazardous to their goal of losing weight -- if they had a strong dieting goal.

Another experiment found that posters of physically fit models, as opposed to those of nature scenery, helped women stay focused on dieting. "Participants who were exposed to posters depicting fit models were more likely to exaggerate the calories in a tempting drink that they expected to consume later on, and consequently consumed less when offered the drink," the study authors wrote.

"The mental construal of temptations may be distorted when people experience a self-control conflict, and such distorted construal, rather than accurate representations, determines consumers' actual consumption, helping them resist the temptation and maintaining their long-term goal," the researchers concluded.

The study findings were to be published in a future print issue of the Journal of Consumer Research.

More information

Learn more about making your calories count from the U.S. Food and Drug Administration.



-- Randy Dotinga



SOURCE: University of Chicago Press, news release, December 2009


'/>"/>
Copyright©2009 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Toxic Mold May Pose Health Threat to Pets
2. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
3. Hospital Workers: Management Threatens Patient Care
4. Patent Reform Legislation Threatens Americas Leadership in Medical Technology Innovation
5. Group B Strep: A Threat to Newborns That Doesnt Have to Be
6. Corals added to IUCN Red List of Threatened Species for first time
7. Cosby Star Tackles a Silent Heart Threat
8. Summer Temperatures Linger, Extend Threat of Parasites
9. Americans consider global warming an urgent threat, according to poll
10. How Candida albicans transforms from its normally benign form into life-threatening form
11. Report highlights inadequate pandemic planning as a threat to EU security
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/18/2017)... ... August 18, 2017 , ... August ... “Vision & Hearing,” advocating for active, healthy lifestyles and highlighting the importance of ... individuals with hearing impairments and shares the latest innovations in hearing aid technology. ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Dawn Johnson Insurance Group, a ... charity drive to generate community support for efforts to educate the local population on ... for all types of cancer. , Each day in America, roughly 4,600 new ...
(Date:8/18/2017)... ... August 18, 2017 , ... Moore Insurance, a ... in east Texas, is launching a regional charity effort to provide publicity assistance ... the Pediatric Brain Tumor Foundation (PBTF) has raised nearly $30 million in donations ...
(Date:8/18/2017)... TX (PRWEB) , ... August 18, 2017 , ... ... management and financial planning firm that serves residential and commercial clients in the ... charity drive to raise community support for the fight against cancer. , Founded ...
(Date:8/18/2017)... ... August 18, 2017 , ... With over 16,000 active ... hormone replacement therapy and integrative medicine, has become a frontrunner for people seeking ... as menopause, andropause, thyroid disorder and adrenal insufficiencies. , Founded in 2003 ...
Breaking Medicine News(10 mins):
(Date:8/7/2017)... Aug. 7, 2017  Diplomat Pharmacy, Inc. (NYSE: DPLO), the ... quarter ended June 30, 2017.  All comparisons, unless otherwise noted, ... Second Quarter 2017 Highlights include: ... $1,089 million, an increase of 3.5% Total ... Gross margin of 7.5% versus 7.6% ...
(Date:8/3/2017)... 2017  Opioid addiction and other drugs of abuse, ... and threatening outcomes, were problems taken on directly as ... that support them, met this week. This according to ... drugs of abuse, procalcitonin and acute kidney injury were ... 69th meeting in San Diego, CA. ...
(Date:8/2/2017)... CaryRx, a next-generation full-service pharmacy, has announced the ... in the Washington D.C. metropolitan area. ... delivery of medications through the convenience of its patient-friendly mobile ... within one hour to any location in D.C. ... invaluable service to Washington D.C. ," says ...
Breaking Medicine Technology: