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Evolution of Alliance Management and Relationship Values

CHAPEL HILL, N.C., March 27 /PRNewswire/ -- Successful alliances that lead to increased sales and are mutually beneficial for each partner company are contingent on the selection of compatible partners. Companies that succeed in alliance and partnership efforts orient themselves towards alliance by first articulating the rationale behind the effort, and then choosing a partner using particular selective criteria.

Best Practices, LLC's white paper "Generating Value From Strategic Alliances and Partnerships" (available at addresses the key strategies behind selecting successful partners and sheds light on the solutions to problems that commonly arise in the development of these partnerships such as clearly defining roles, responsibilities, communication plans, and other governance details and also to identify areas of improvement, defend organizational resources and drive improvement for their alliance function.

For more information on how we can work together to answer your pressing medical affairs business questions, visit or contact Cameron Tew at (919) 403- 0251, ext. 246 or


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit

SOURCE Best Practices, LLC
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