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EverydayVitamin.com Carries New Functional Food Potato Protein Isolate for Weight Loss Management
Date:12/17/2012

Brooklyn, NY (PRWEB) December 17, 2012

EverydayVitamin.com, an online retailer of branded vitamins and dietary supplements, is pleased to announce that it carries a new potato protein isolate product, Nature’s Way, Aqua Slender™ Weight Loss Drink Mix. This new ingredient has great potential for many nutritional, functional food applications such as sports drinks, protein shakes and meal replacement products.

“We are happy to include this innovative food product in our weight loss line-up. We appreciate the integrity of the research studies conducted on this ingredient, and are confident that we are bringing a safe, high quality and well-researched product to our customers,” said Wayne Xu, Vice President of Everyday Vitamin Nutrition LLC.

About potato protein isolates

Potato protein isolates have been on the European food ingredient market since 2008, and have been introduced to the U.S. market since 2009. With potato protein isolate’s introduction as a generally-recognized as safe food ingredient by Dutch company Solanic in March of this year for gluten-free ingredient for baked goods, and an alternative to animal proteins in both finished foods and beverages, many food manufacturers have jumped on this natural ingredient’s bandwagon. Extracted by a specialized technology, the protein composition of the isolate is said to contain anywhere between 90-95% amino acid concentrations, along with high solubility, and bioavailability. This amino acid content exceeds the protein content of soybean protein isolates and the overall recommended daily nutrition allowances, which have successful applications for sports nutrition.

Since the introduction of the protein isolate trend, some companies have created branded version of the protein that contains the active ingredient, protease
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