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EverydayVitamin.com Carries New Functional Food Potato Protein Isolate for Weight Loss Management
Date:12/17/2012

Brooklyn, NY (PRWEB) December 17, 2012

EverydayVitamin.com, an online retailer of branded vitamins and dietary supplements, is pleased to announce that it carries a new potato protein isolate product, Nature’s Way, Aqua Slender™ Weight Loss Drink Mix. This new ingredient has great potential for many nutritional, functional food applications such as sports drinks, protein shakes and meal replacement products.

“We are happy to include this innovative food product in our weight loss line-up. We appreciate the integrity of the research studies conducted on this ingredient, and are confident that we are bringing a safe, high quality and well-researched product to our customers,” said Wayne Xu, Vice President of Everyday Vitamin Nutrition LLC.

About potato protein isolates

Potato protein isolates have been on the European food ingredient market since 2008, and have been introduced to the U.S. market since 2009. With potato protein isolate’s introduction as a generally-recognized as safe food ingredient by Dutch company Solanic in March of this year for gluten-free ingredient for baked goods, and an alternative to animal proteins in both finished foods and beverages, many food manufacturers have jumped on this natural ingredient’s bandwagon. Extracted by a specialized technology, the protein composition of the isolate is said to contain anywhere between 90-95% amino acid concentrations, along with high solubility, and bioavailability. This amino acid content exceeds the protein content of soybean protein isolates and the overall recommended daily nutrition allowances, which have successful applications for sports nutrition.

Since the introduction of the protein isolate trend, some companies have created branded version of the protein that contains the active ingredient, protease inhibitor PI-2, which is a protein naturally derived from potatoes. Such branded ingredients include: Slendesta® (Kemin Health) and Solathin® (Cyvex Nutrition) introduced in the weight loss market in [years]

Protease inhibitor PI-2 enables the release of PI-2 enables the release of cholecystokinin (CKK), a digestive hormone released as food leaves the stomach and enters the small intestine. It has been clinically shown to promote feelings of gastric fullness and satiety.

Numerous research studies on CKK show that it is successful at promoting feelings of fullness and decreasing food intake in humans, ultimately leading to weight loss (1,2). Human randomized, controlled clinical studies performed on Slendesta® taken twice daily 30-60 at 15 and 30mg before meals supports its efficacy on satiety and significant weight loss compared to placebo (3, 4, 5).

EverydayVitamin.com carries a weight loss drink mix that contains Solathin® by Nature’s Way. As a powder, Aqua Slender™ is added to four ounces of water and is taken 30-60 minutes before eating the two largest meals of the day. It contains 38mg of Solathin®, which provides 15mg of protease inhibitor PI-2.

Consumers looking for a natural way to suppress appetite without having to take pills, can find convenience with this product to take on the go and enjoy as a supplemental weight loss drink.

About Everyday Vitamin

Everyday Vitamin Nutrition LLC, is a natural health company based in Brooklyn, NY and online retailer that aims to promote nutrition and health through the sale of vitamins and supplement products, herbs and homeopathic remedies. These products include vitamins, minerals, dietary supplements, diet and weight loss teas that provide numerous health benefits that assist in weight loss management, exercise nutrition and improving overall health.

Everyday Vitamin carries hundreds of well-known, trusted brands such as Genesis Today, Life Extension, Nature’s Way, and Now, which have been proven safe and effective by solid scientific research.

Visit Everyday Vitamin at: http://www.everydayvitamin.com for more information.

References:

1.    Peters HP, Foltz M, Kovacs EM, Mela DJ, Schuring EA, Wiseman SA. The effect of protease inhibitors derived from potato formulated in a minidrink on appetite, food intake and plasma cholecystokinin levels in humans. Int J Obes (Lond). 2011 Feb;35(2):244-50. Available at: http://europepmc.org/abstract/MED/2693351/reload=0;jsessionid=BjAj98hBKbCBtbMoLhUq.10.
2.    Komarnytsky S, Cook A, Raskin I. 2011. Potato protease inhibitors inhibit food intake and increase circulating cholecystokinin levels by a trypsin-dependent mechanism. Int J Obes (Lond). 2011 February; 35(2): 236–243. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3033477/
3.    http://www.pi2dietchews.com/pdfs/Efficacy_of_Potato_Protein_Extract.pdf.
4.    Dana S, Louie M, and Hu J. Slendesta Potato Protein Extract promotes satiety in health human subjects: Iowa State University study. Kemin Health Technical Literature KHBB-017-050, 2006. Available at: http://pi2dietchews.com/pdfs/Promotes_Satiety_ISU_Study.pdf.
5.    Dana S. A randomized, double-blind, placebo-controlled clinical study demonstrates Slendesta Potato Protein Extract is a safe and effective tool for promoting weight reduction. Kemin Health Technical Literature KHBB-017-044, 2006. Available at: http://www.biolabor.de/produkte_neu/anwendungszweck/slimdesta/slendesta-open-label-clinical-study_effective.pdf.

Read the full story at http://www.prweb.com/releases/2012/12/prweb10237868.htm.


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