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'Every Baby Has a Story' Campaign Tours the Nation for March of Dimes
Date:10/10/2007

WHITE PLAINS, N.Y., Oct. 11 /PRNewswire-USNewswire/ -- "Every Baby Has a Story," a grassroots and integrated media project celebrating babies -- those born healthy as well as those who need help to survive and thrive -- has been launched by the March of Dimes.

"This storytelling project lets proud parents all over the country tell a special story about the baby they know and love," said Dr. Jennifer L. Howse, president of the March of Dimes. "Families can also express their hopes and dreams for a baby who has struggled to survive."

A traveling "Every Baby Story Tour" motor coach will crisscross the nation beginning today on a 16-city, 28-day road trip, collecting memorable, inspiring, and humorous baby stories.

The tour begins in New York City and travels to Washington, D.C., Greenville, SC; Tuscaloosa, AL; Atlanta; Nashville; Memphis, Houston; Phoenix; Los Angeles; Denver; Kansas City, MO; St. Louis; Chicago; Indianapolis; and Philadelphia, before concluding November 13 in Times Square in New York City for Prematurity Awareness Day.

Celebrities who have contributed stories include "The Wonder Years" Fred Savage; Julie Bowen from "Boston Legal," and "Ed"; Melissa Joan Hart of "Sabrina, the Teenage Witch"; "Entourage's" Constance Zimmer; Kellie Martin from "Life Goes On" and "ER"; Jodie Sweetin, from "Full House"; Diane Farr and Alimi Ballard from "Numbers."

The web site, marchofdimes.com/everybaby, powered by Scrapblog.com, allows people who can't visit the motor coach to add stories, photos, text or video via an interactive scrapbook page. The site features a United States map where the baby stories can be viewed.

Tour sponsors include Farmer's Insurance, which will donate $20 for stories told on the motor coach; Shutterfly.com, which is offering a free poster-sized print to anyone who donates $20 or more to the campaign. Motor Coach Industries, which donated a new motor coach; Trailways Transportation System; and United Motorcoach Association.

Campaign and Prematurity Awareness Month supporters are Johnson & Johnson Pediatric Institute L.L.C., FedEx, CIGNA, Motherhood Maternity and First Response. Media sponsors are American Baby, Working Mother and Babytalk.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For more information, visit marchofdimes.com or nacersano.org for Spanish.


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SOURCE March of Dimes
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