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Even fact will not change first impressions
Date:2/14/2014

r, these studies help to illustrate the often inescapable nature of how we form impressions of other people based on their appearance," Rule says. "Not only should people not assume that others will be able to overcome aspects of their appearance when evaluating them, but also those of us on the other end should be actively working to consider that our impressions of others are biased."

The virtual bias

"If you want to make a good impression, it is critical that it is done in person," says Jeremy Biesanz of the University of British Columbia. That is the bottom line of his new research that looks at the difference in how we form impressions in person, versus online, by video, or by just watching.

In three studies, Biesanz and colleagues compared the accuracy and bias of impressions formed under different circumstances. The first study analyzed a series of experiments involving more than 1,000 participants who met each other through either a 3-minute speed-dating style interview or by watching a video of the person they are evaluating. They also evaluated their own personalities.

"What we observe here is that the accuracy of impressions is the same when you meet someone face to face or simply watch a video of them," Biesanz, says. "However, impressions are much more negative when you form impressions more passively through watching videotapes." So while people could accurately attribute certain personality traits for example, extroverted, arrogant, sociable to others both in person or by video, the magnitude of the positive attributes was lower and of negative attributes was higher via video.

The researchers found similar results in two other studies one that used the same set-up to compare in-person impressions to those obtained through looking Facebook photos, and another that compared in-person meetings to simply watching someone as a passive observer. In all cases, the passive means of making impressions
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Contact: Lisa M.P. Munoz
spsp.publicaffairs@gmail.com
703-951-3195
Society for Personality and Social Psychology
Source:Eurekalert

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