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Even During Financial Crisis Investing in Wellness is Good Business
Date:10/21/2008

heir families) are challenged to make positive but realistic improvements in their daily lifestyle behaviors.

By promoting what it calls "Viral Wellness," Seifert says LoneStart is proving that wellness, like illness, can be contagious. "We use the term "Viral Wellness" to describe what happens when an organization's new culture of wellness spreads not only within the organization, but to families, friends and even into the community. The results are impressive -- healthier employees and their families, lower health care costs, reduced absenteeism and improved morale and productivity. These results confirm that wellness is a stabilizing investment, one whose time is now."

About LoneStart

The LoneStart Workplace Wellness Initiative is based on the premise that each of us must take personal responsibility to make better nutritional choices and become more physically active. The behavior-based strategy provides employee participants with the opportunity and tools to make modest yet meaningful lifestyle changes that lead to long term, sustainable results, for themselves and their organizations. Visit the LoneStart Web site at http://www.lonestartnow.com


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