Eva's Village, a Comprehensive New Jersey Anti-Poverty charity, Seeks Additional Funding to Meet the Increasing Need Along with a Decline in...(lthough they have noted some decreases i...),Health

Date:5/27/2009

lthough they have noted some decreases in their fundraising effectiveness, Eva's Village has also been proactive in anticipating these difficulties and has added additional fundraising strategies. Noting that some foundations were decreasing distributions, Eva's Village searched for new corporate and private foundations for funding, as well as new opportunities for New Jersey State and local funding of anti-poverty programs. In anticipation of reduced direct-mail appeal fundraising, Eva's Village added additional appeals such as a successful "Back to School" appeal in September to help fund a recently expanded Hope Residence for Mothers and Children.

Realizing that they needed to host a fundraising event that would draw participants from a broader population, Eva's Village added a new fundraising event this year, titled the "Journey of Hope" 5K Walk/Run to be held September 26, 2009 at Garret Mountain Reservation, Woodland Park (West Paterson), NJ. The New Jersey charity is looking to increase the participation of smaller businesses as sponsors as well as enlisting the help of area youth in raising New Jersey charitable contributions.

Donna Marie Fico, Chief Marketing Office at Eva's Village, notes that they are very grateful for the support of corporate and private charitable foundations, government grants, New Jersey businesses and thousands of dedicated private donors. Ms. Fico says, "During this time of economic uncertainty, it is important to be both creative and cost-effective in how we conduct our fundraising." She reports that as one of the most respected, comprehensive and effective anti-poverty organizations in the state of New Jersey, Eva's Village receives high marks for efficiency, including a

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