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Europe's Leading Premium Appliance Brand Taps America's Most Stylish, Multi-Tasking Mom to Launch New Appliance Line in North America
Date:4/3/2008

such fabulous appliances, or that they've been making premium kitchen appliances in Europe for the past 70 years? I'm a big fan of European design and these new appliances look great in my kitchen," said Ripa. "I also love the way that Electrolux gets me ... with cool features that help me do it all like the 'My Favorite' setting that allows me to customize the settings on any of my appliances to meet my needs. Talk about a time saver! That's amazing!"

McLoughlin notes the goal for Electrolux was to create versatile appliances that help people do what they need -- and love to do -- better, faster and easier.

"Electrolux appliances offer more choices, such as eight cooking modes on Electrolux wall ovens and ranges and advanced Wave-Touch(TM) controls, one simple touch and the control panel activates, showing virtually endless cooking options," said McLoughlin. "We also offer more room - we've got the largest total cooking capacity electric range with second oven and the largest useable capacity dishwasher (and quietest too) in its class. And, Electrolux appliances deliver more flexibility, like our dishwasher with custom cycles to coddle your stemware and ranges and cooktops with a Min-2-Max(TM) burner, offering the widest performance range in the industry - from simmer to boil," he said.

The new Electrolux line includes more than 130 high-performance, stylishly designed products including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cook tops, induction hybrid cook tops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine cooler and wine tower, beverage center, dishwashers, icemaker and complete line of ventilation systems. Long on style and innovation, Electrolux appliances are the result of a consumer-centric approach to looks and functionality.

Recognized throughout Europe as the gold standard of appliances, Electr
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SOURCE Electrolux Group
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