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Europe's Leading Premium Appliance Brand Taps America's Most Stylish, Multi-Tasking Mom to Launch New Appliance Line in North America
Date:4/3/2008

and Electrolux for helping us educate women about the need for more research," she said.

Electrolux Gets Me

In addition to an interactive web site promotion that will raise money for OCRF while engaging consumers in a fun, first of its kind on-line game where they collect Kelly Ripa's collection of designer handbags for a chance to win a suite of Electrolux premium kitchen appliances, Electrolux is also donating a portion of retail sales of select appliances to OCRF, with the goal of raising more than $500,000 over the next two years to help fight ovarian cancer.

"Our target consumer wants to make a difference and we want to make it easy for her to make a difference. That's why we developed the 'Kelly's bags' promotion that allows her to have fun and do good. When people register to play 'Kelly's bags,' they are helping to support the Ovarian Cancer Research Fund. It's that simple," notes Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

In tapping Ms. Ripa, Electrolux hopes to tap into the target who easily relates to Ms. Ripa and her on the go lifestyle where she juggles - effortlessly it seems - competing priorities including career, family and community outreach/volunteerism.

"Just like our target, Kelly Ripa is a really amazing, multi-tasking Mom who appreciates beauty and performance and the way the right appliances can help you do it all. And that's what this new appliance collection from Electrolux is all about ... making today's kitchens more functional, comfortable, beautiful and easy to manage," notes McLoughlin.

Specifically designed for the mass premium appliance category, a category that is experiencing growth in the U.S., the new Electrolux line boasts a distinctive European look with a curved front design and signature blue LED displays. The sleekly stylish appliance line is designed to be at home in any kitchen, from traditional to contemporary.

"Who knew Electrolux made
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SOURCE Electrolux Group
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