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Europe's Leading Premium Appliance Brand Taps America's Most Stylish, Multi-Tasking Mom to Launch New Appliance Line in North America
Date:4/3/2008

- Electrolux & Kelly Ripa Team Up to Promote New Appliance Line's European Style and Ingenious Features and Kick Off Effort to Raise Funds for The

Ovarian Cancer Research Fund -

NEW YORK, April 3, 2008 /PRNewswire/ -- Known and admired for her multi-tasking talents as well as her signature style, Electrolux announced today that it is tapping Kelly Ripa for the North America launch of its new premium kitchen appliance line - a stylishly sleek new collection that's poised to transform America's kitchens with a fresh jolt of European style and performance, helping today's busy families do more -- better, faster and easier.

Called Electrolux, the new appliances from Europe's leading premium appliance brand are loaded with ingenious features such as a Perfect Turkey(TM) Button, one button you push to cook a perfect turkey; Luxury-Glide(TM) Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger and an Induction Hybrid cooktop that boils water in 90 seconds. The entire Electrolux appliance collection is available nationwide through select independent retailers and at mass merchandisers Best Buy, Lowe's and Sears.

As part of its North American launch, Electrolux also announced that it will be joining Kelly Ripa in supporting The Ovarian Cancer Research Fund, a cause important to its target consumer and to Ms. Ripa.

"Ovarian cancer has been called the silent killer because there is no method of early detection. Thousands of women and their families are affected each year," notes Ripa. "That's why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help support this important cause." Elizabeth Howard, CEO of The Ovarian Cancer Research Fund, agreed, noting that knowledge is power when it comes to fighting ovarian cancer. "Our mission is to find a method of early detection and ultimately a cure for ovarian cancer. We are grateful to Kelly Ripa
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SOURCE Electrolux Group
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