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European Prebiotics Market Diversifies Strongly Across New Application Sectors in Food and Beverage Industry, Finds Frost & Sullivan
Date:5/26/2009

tly aid their position in the prebiotics market.

Part of the lack of clarity regarding prebiotics in the European market can be explained by the confusion among consumers as to what represents an effective daily prebiotic dose. Without central regulation in product labelling, many European consumers are consuming far less prebiotics per day than they need to exert health benefits. Further research and consensus in this area would be essential to communicating to consumers what they need to include in their diets in order to promote good digestive health. It should be recognised that the individual prebiotic ingredients will also have different daily requirements to exert their effects.

"The increased focus on research and development in order to establish a scientific basis for product introductions, and the promotional techniques and literature to describe the benefits of prebiotics in the market will promote a greater awareness of these ingredients in the minds of consumers and stimulate their continued market development," comments Dr. Cross. "The profile and awareness of prebiotics in the human food and beverage market continues to increase and more consumers are beginning to associate them with positive digestive health benefits, satiety enhancement and other benefits."

New synbiotic products combine the benefits of prebiotic and probiotic ingredients, for optimal benefit to digestive health in consumers. In future, the development of partnerships for technological advancement and innovation will promote strong market development for prebiotic ingredients.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com'/>"/>

SOURCE Frost & Sullivan
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